Hybrid Field Marketing Specialist

at HUB International

• Job title: Field Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: React
• Location requirements: Hybrid, Acton, United States

About the role

• Field Marketing Specialist developing and executing lead generation marketing programs for HUB International. Focus on driving brand awareness and managing campaigns in various regions.

Responsibilities

• Coordinate with manager on executing marketing initiatives in assigned region marketing plans
• Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth
• Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth
• Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth
• Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process
• Keep a pulse on new and creative opportunities to drive lead generation in assigned territories
• Provide support for all other members of the field marketing team and their duties as needed
• Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals

Requirements

• Bachelor’s degree in Marketing, Communications, or related area
• Minimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategies
• Solid understanding of demand generation program creation, execution, measurement, analysis and reporting
• Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)
• Highly organized with the ability to juggle competing demands, priorities, and resources
• Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities
• Strong attention to detail and keen focus on quality.

Benefits

• Health insurance
• 401(k) matching
• Flexible working hours
• Paid time off
• Professional development opportunities