Senior Strategy Advisor in content marketing at Sépaq. Responsible for market strategy and optimizing revenue while maintaining brand integrity.
About the role
- Field Marketing Specialist developing and executing lead generation marketing programs for HUB International. Focus on driving brand awareness and managing campaigns in various regions.
Responsibilities
- Coordinate with manager on executing marketing initiatives in assigned region marketing plans
- Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth
- Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth
- Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth
- Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process
- Keep a pulse on new and creative opportunities to drive lead generation in assigned territories
- Provide support for all other members of the field marketing team and their duties as needed
- Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals
Requirements
- Bachelor’s degree in Marketing, Communications, or related area
- Minimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategies
- Solid understanding of demand generation program creation, execution, measurement, analysis and reporting
- Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)
- Highly organized with the ability to juggle competing demands, priorities, and resources
- Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities
- Strong attention to detail and keen focus on quality.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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