Hybrid Trade Marketing Coordinator – Category Management

at Ypê

• Job title: Trade Marketing Coordinator – Category Management
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Coordinate trade marketing initiatives for Ypê, a Brazilian leader in hygiene and cleaning products. Manage performance indicators and develop training programs for sales teams.

Responsibilities

• Manage daily performance indicators for the promoters within your area of responsibility.
• Understand market needs and develop trade action plans for regional customers.
• Develop and deliver training programs for the sales and merchandising teams to improve team performance.
• Participate in regional commercial meetings with Regional Managers (GRs) to define sales and trade strategies, developing action plans focused on sell-out.
• Ensure correct allocation of promoters to regional customers with a focus on productivity.
• Manage execution indicators to correct operational deviations.
• Manage campaign and product launch presentations to customers.
• Ensure the effectiveness of the schedules created by supervisors and monitor and enforce execution pillars.
• Create and monitor action plans from the KPI dashboard.
• Receive and analyze market information (sell-out data, field research, Nielsen, Scanntech, among others).
• Ensure execution of the routine team meeting schedule (GROT).
• Provide feedback and build Individual Development Plans (PDI) with team members.
• Understand and promote the Regional objectives and strategic guidelines.
• Manage resources (budget, materials, etc.) always seeking efficiency.
• Know and apply practices of conscious consumption and preservation of natural resources, in accordance with the company's HSE (Health, Safety and Environment) policies, understanding environmental impacts and risks, and becoming familiar with emergency response procedures.

Requirements

• Bachelor's degree in Marketing, Business Administration or related fields.
• Proficient in Microsoft Office, Neogrid and data analysis; knowledge of Finance fundamentals.
• Experience in merchandising, sales and strategic negotiation.

Benefits

• Monthly product basket.
• Canteen: breakfast, lunch and dinner.
• Medical insurance and dental plan.
• "Cuidar" program: focused on health care and social assistance for you and your family.
• Meal allowance.
• Year-end Christmas hamper and children's kit for your dependents.
• PPR - profit-sharing (participation in results).
• Payroll-deductible loan.
• Tuition allowance.
• Educary - education program for youth and adults.
• Life insurance with coverage of up to 24 times salary.
• Gym benefit (Wellhub).