Business Analytics Manager at PNC managing email marketing campaigns and leading analytics initiatives. Collaborating across teams to optimize engagement and deliverability while ensuring compliance in marketing.
About the role
- Trainee Data Consulting position at Mediaplus in Munich focusing on Data Analytics and Sales Forecasting. Collaborating with teams to analyze and visualize data for marketing strategies.
Responsibilities
- Data analytics (primarily sales forecasts and econometric marketing-mix models) based on central customer data (e.g., revenue and sales figures) and their intelligent linkage with ad exposure and external data sources (e.g., weather data)
- You translate complex data into clear insights and explain them in an understandable way to business units and stakeholders
- Using statistical, machine learning and AI-based models, you enable evaluation of our clients’ advertising investments
- Work in an interdisciplinary and committed department at the interface of Data Science, Machine Learning, AI and Media Consulting
- Support in the preparation, analysis and visualization of data
- Create presentations and assist with project work
Requirements
- Completed degree in Data Science, Statistics, (Business) Mathematics, Business Administration or Sociology with a quantitative focus
- Students from other disciplines with a strong statistics or empirical research focus are also welcome to apply
- You enjoy analysis, numbers and statistics and are passionate about communicating insights from data analysis and visualization
- Good MS Office skills, especially Excel and PowerPoint
- Solid knowledge of various multivariate analysis methods (e.g., regression techniques and time series modeling)
- Initial practical experience in data analysis and in Python and/or R is an advantage
- Initial experience working with databases (SQL or NoSQL) and/or cloud architecture (Azure) is an advantage
- Very good communication skills in German and English (spoken and written)
Benefits
- Onboarding: welcome session, onboarding day, personal mentoring and (digital) onboarding sessions – we ensure a perfect start for you
- Training: your development matters to us. Whether through our internal campus training program to expand your technical, methodological or personal skills, optional language courses or regular coaching – we keep you up to date
- Flexibility: with flexible working hours, mobile office and job-sharing models you can adapt your job to your life – not the other way around
- Fun: work also needs breaks. Whether parties or active downtime – we offer plenty of opportunities through regular after-work events and agency-sponsored fitness programs
- Sports: extensive sports program and mobility options via company bikes and e-bikes/e-bike leasing
- Accessibility: our modern office in Munich’s creative quarter is conveniently located and easy to reach
- Internationality: as an internationally operating agency group, you have the opportunity to network and collaborate with colleagues from diverse disciplines around the world
Job title
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