Senior Account Manager at The Hoffman Agency leading integrated marketing and communications strategies across Southeast Asia. Guiding multi-market campaigns and providing strategic client counsel.
Responsibilities
Lead multi-market integrated marketing and communications (IMC) strategies across Southeast Asia
Lead and support new business efforts — from insights development and IMC strategy shaping to crafting compelling pitch stories
Drive regional campaign alignment, ensuring markets execute with consistency, quality, and local cultural relevance
Act as a senior advisor to clients — providing clear, strategic counsel and influencing decisions at various levels across the region
Own day-to-day program management across complex workstreams, guiding teams, managing timelines and budgets
Shape narratives that matter draft and refine high-stakes content
Strengthen media, creator, and ecosystem partnerships at a strategic level
Analyze market dynamics, competitive signals, and campaign performance to translate insights into strategic recommendations
Mentor Account Executive and Account Manager, coach teams through challenges, and nurture a culture of excellence, collaboration, and growth
Requirements
Bachelor Degree in Public Relations, Communications, Business, Marketing, Journalism, or related discipline
8 – 10 years of relevant experience, preferably within a PR, IMC, or integrated communications agency
Demonstrated strength in senior-level client management, advisory, and stakeholder alignment across Southeast Asia
Proven ability to lead multi-market IMC programs spanning media, content, creative, digital, social, influencer, and strategic counsel
Advanced writing skills — able to craft compelling narratives, executive messages, and strategic documents
Experience working with technology, corporate, fintech, or innovation-led sectors is an advantage
Strong media relations background with ability to drive meaningful, senior-level visibility
Comfortable managing and inspiring teams across multiple markets in Asia
Excellent written and verbal communication skills in English; proficiency in Chinese or Bahasa Malaysia is an added advantage
Entrepreneurial mindset with resilience, resourcefulness, and strong ownership
Benefits
Comprehensive benefits
Unique four-week paid sabbatical after four years of service
Senior Manager driving strategic partnerships for global payments platform. Collaborating with key stakeholders to create impactful commercial and product integrations.
Sales Account Manager responsible for managing sales growth in assigned accounts. Driving commercial strategies and building customer relationships for Coca - Cola Consolidated.
Value Account Manager managing sales for accounts at Coca - Cola Consolidated. Responsible for growth in assigned portfolio and collaboration with various roles.
Manage Community Account Sales for Comcast, leading a team to ensure marketing program success. Develop property relationships and monitor objectives and results.
Strategic Key Account Manager at Zalaris managing key relationships and driving upsell in HR & Payroll services. Engaging executive stakeholders to ensure high - quality delivery in complex global environments.
Key Account Manager driving partnerships for rare blood disorder care in Switzerland. Promoting rare blood disorder portfolio and contributing to launch activities with healthcare professionals and stakeholders.
Ad Sales & Partnerships Manager at KAYAK driving advertising revenue through developing non - endemic partnerships in Latin America. Collaborating with internal stakeholders and managing strong client relationships.
Account Manager engaging in clinical sales for Atos Medical's tracheostomy and laryngectomy products. Analyzing market potential and developing client strategies in the clinical healthcare sector.
Account Coordinator assisting commercial property and casualty clients in Financial Institutions. Responsible for client communications, policy distribution and billing oversight.