Senior Account Manager at The Hoffman Agency leading integrated marketing and communications strategies across Southeast Asia. Guiding multi-market campaigns and providing strategic client counsel.
Responsibilities
Lead multi-market integrated marketing and communications (IMC) strategies across Southeast Asia
Lead and support new business efforts — from insights development and IMC strategy shaping to crafting compelling pitch stories
Drive regional campaign alignment, ensuring markets execute with consistency, quality, and local cultural relevance
Act as a senior advisor to clients — providing clear, strategic counsel and influencing decisions at various levels across the region
Own day-to-day program management across complex workstreams, guiding teams, managing timelines and budgets
Shape narratives that matter draft and refine high-stakes content
Strengthen media, creator, and ecosystem partnerships at a strategic level
Analyze market dynamics, competitive signals, and campaign performance to translate insights into strategic recommendations
Mentor Account Executive and Account Manager, coach teams through challenges, and nurture a culture of excellence, collaboration, and growth
Requirements
Bachelor Degree in Public Relations, Communications, Business, Marketing, Journalism, or related discipline
8 – 10 years of relevant experience, preferably within a PR, IMC, or integrated communications agency
Demonstrated strength in senior-level client management, advisory, and stakeholder alignment across Southeast Asia
Proven ability to lead multi-market IMC programs spanning media, content, creative, digital, social, influencer, and strategic counsel
Advanced writing skills — able to craft compelling narratives, executive messages, and strategic documents
Experience working with technology, corporate, fintech, or innovation-led sectors is an advantage
Strong media relations background with ability to drive meaningful, senior-level visibility
Comfortable managing and inspiring teams across multiple markets in Asia
Excellent written and verbal communication skills in English; proficiency in Chinese or Bahasa Malaysia is an added advantage
Entrepreneurial mindset with resilience, resourcefulness, and strong ownership
Benefits
Comprehensive benefits
Unique four-week paid sabbatical after four years of service
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