Hybrid Email & Mobile Marketing Coordinator

at Harold Grinspoon Foundation

• Job title: Email & Mobile Marketing Coordinator
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $55,000 - $65,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Agawam, United States

About the role

• Email & Mobile Marketing Coordinator managing PJ Library’s texting platform and email marketing for Harold Grinspoon Foundation. Collaborates with teams to ensure effective communication and marketing efforts.

Responsibilities

• Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families.
• Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation.
• Build, test, and send messages with careful attention to timing, links, and compliance.
• Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone.
• Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders.
• Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.
• Provide real-time replies and assistance to subscribers during select campaigns.
• Collaborate with stakeholders to gather content and obtain reviews/approvals in alignment with the email marketing calendar and established deadlines.
• Manage building, testing, and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account Engagement?fka?Pardot.
• Assist with maintaining email quality assurance for layout, accessibility, and mobile responsiveness using tools like ProofJump and Litmus.
• Assist with data needs such as list import/exports; along with using list hygiene best practices (reviewing bounces, suppressions, and following compliance requirements, e.g. CAN-SPAM, CASL, GDPR).
• Assist with providing email analytics and reports.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field—or equivalent experience.
• 3–4 years of experience in email, SMS, or digital marketing roles.
• Experience with email marketing software like Account Engagement (fka Pardot), Mailchimp, Hubspot or similar email marketing platforms.
• Experience with SMS platforms like Heymarket or similar servicers.
• Basic to intermediate level HTML skills a must.
• Ability to work both collaboratively and independently in a fast-paced environment.
• Strong organizational, project management, and technical skills and the ability to balance multiple projects and priorities.
• Excellent writing and proofreading skills; strong attention to detail is a must.
• Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages.