Hybrid Social Content Strategist

at Hearst Health

• Job title: Social Content Strategist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Houston, United States

About the role

• Social Content Strategist managing sponsored-content and influencer marketing initiatives for Television and Newspaper divisions. Collaborating closely with sales, editorial teams, and external partners.

Responsibilities

• Own social media strategy and planning, developing platform-specific approaches, content calendars, and recommendations aligned with client’s brand and business goals while staying current on platform trends and best practices.
• Create, publish, and optimize social content, including writing copy, producing or coordinating visuals and short-form video or marketing content into social-first formats across platforms.
• Measure and report on performance, tracking key metrics and delivering insights and recommendations to optimize content, inform strategy, and improve overall social performance.
• Support influencer discovery and vetting by researching creators across platforms, evaluating audience fit, engagement, and brand alignment, and maintaining organized shortlists.
• Assist with influencer brief development by helping build creative briefs, content guidelines, timelines, and deliverable requirements in collaboration with the internal team.
• Support with day-to-day communications as needed, in regards to scheduling, approvals, questions, and deliverable tracking to ensure smooth campaign execution.
• Assist with the execution of sponsored content, including asset collection, copywriting and editing support, editorial approvals, and multi-platform publishing in alignment with Hearst’s editorial standards and advertiser objectives.
• Oversee budget pacing and boosted-content strategy via Facebook Ads Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.
• Develop best-practice guides, templates, and workflows to streamline organic, influencer, and sponsored content execution.
• Support with internal training and workshops on social trends, influencer marketing fundamentals, and sponsored content workflows.

Requirements

• 2 - 3 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end.
• Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
• Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
• Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
• Experience using Facebook Ads Manager and other paid social media tools
• Ability to perform light design work (typically in Canva)
• Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
• Content marketing and SEO writing experience is a plus!
• Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager).

Benefits

• Health insurance
• Professional development opportunities