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About the role
- Strategic Marketing Specialist working at H.B. Fuller to drive growth in the Polymers market. Engaging in strategic marketing, product line management, and project leadership.
Responsibilities
- Develop deep expertise in customer applications, end markets, industry trends, and competitive dynamics within the Polymers segment
- Identify market growth and innovation opportunities using voice of customer (VOC), market data, and cross-functional collaboration
- Lead strategic marketing initiatives to build awareness of the Polymer business, including growth market targeting, trade shows, digital channels, and Knowde microsites
- Partner with Marketing Communications, Commercial, and R&D to create and deliver compelling content such as presentations, sell sheets, videos, blogs, and digital assets
- Own end-to-end product line management, including product lifecycle strategy, pricing segmentation, and promote/non-promote/eliminate decisions within FLIP and ERP systems
- Analyze product line profitability and capacity utilization to optimize portfolio performance and identify opportunities to improve EBITDA
- Track, measure, and report financial impacts of key product line management initiatives, including P&L and balance sheet considerations
- Collaborate with Finance, Costing, and Operations to ensure accurate product cost visibility and system alignment
- Serve as innovation project manager for stage-gated initiatives, including NPD, NPL, PLE, and special technology or supply-related projects
- Coordinate product launches, innovation dashboards, project milestones, system setups (SAP, FLIP), and go-to-market execution
Requirements
- Bachelor’s degree with at least 2 years of experience in a commercial, marketing, or communications role
- Strong understanding of industrial markets, customer applications, and technical product offerings, with ability to rapidly build expertise
- Excellent written and verbal communication skills in English
- Demonstrated project management capability with the ability to manage multiple priorities
- Proficiency in Microsoft PowerPoint, Excel, and Word
- Ability to influence cross-functional stakeholders through data-driven recommendations
- Strong time-management skills with the ability to self-prioritize based on business needs
- Fluency in a second language (preferred)
- Advanced experience with marketing and content creation tools (e.g., Canva, graphic design, or video editing software such as Camtasia) (preferred)
- Experience managing complex, cross-functional projects or innovation pipelines (preferred)
- Background in polymers, chemicals, adhesives, or related industrial manufacturing environments (preferred)
Benefits
- comprehensive benefits
- incentive and recognitions programs
- health & wellness benefits
- 401K contributions
- paid time off
- paid holidays
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