Associate Director of Marketing for Cortrophin Gel managing promotional strategies in Nephrology, Rheumatology, or Neurology markets. Overseeing marketing efforts and collaboration within the pharmaceutical industry at ANI Pharmaceuticals.
About the role
- Customer Marketing Manager at Redwood Logistics driving customer engagement and business growth through strategic marketing initiatives. Overseeing customer advocacy programs and lifecycle marketing strategies to enhance client relationships.
Responsibilities
- Own a comprehensive customer marketing strategy and plan across the lifecycle, with primary accountability for expansion pipeline generation and revenue growth from existing customers
- Define goals, success metrics, and reporting for customer programs with direct accountability for expansion pipeline targets, influenced revenue, and stage progression
- Design and execute targeted campaigns to drive product adoption, cross-sell/upsell awareness, and qualified expansion meetings
- Lead planning and execution for customer-facing experiences: executive councils, user forums, appreciation events, educational webinars, QBR materials, and customer newsletters
- Build and manage a formal customer advocacy program including case studies, testimonials, video stories, and reference customers for sales enablement and co-marketing opportunities
- Cultivate customer relationships for speaking engagements, peer references, and joint marketing activations
- Partner with RevOps to ensure clean lead capture, customer segmentation, opportunity attribution, and systematic follow-up on expansion opportunities
- Serve as the quarterback for customer initiatives owning timelines, stakeholders, and follow-through to ensure programs launch smoothly and drive measurable outcomes
- Track program spend, manage budgets, and communicate pacing/variance proactively to leadership
Requirements
- Bachelor's Degree in Marketing, Communications, Business, or related field
- 5+ years of experience in Customer Marketing, Customer Success Marketing, or Lifecycle Marketing within B2B environments
- Experience within the Logistics, Supply Chain, or SaaS industries preferred
- Deep understanding of customer lifecycle stages and how marketing drives retention, adoption, and expansion
- Exceptional written and verbal skills for customer storytelling, executive communications, and cross-functional enablement
- Proven ability to cultivate authentic relationships with customers and turn them into brand advocates
- Proficiency in Salesforce (for customer tracking and segmentation) and HubSpot/Marketo (for lifecycle campaign execution)
Benefits
- Access to experts and resources for your Learning & Development journey
- Opportunity for internal mobility
- Employee referral bonus program
- Employee Resource Groups (ERGs)
- Annual fundraising and volunteer events to give back to communities
- Paid time off, floating holidays, time off to volunteer and rollover
- Paid parental leave
- Medical, dental, vision and 401k plans (with match)
- Flexible spending account, mass transit and dependent care plans available
- Health savings account, with a annual company contribution for plan participants
- Short-term and long-term disability; life insurance policies subsidized by company
- Additional benefits including pet insurance, accident care, access to legal advice and more
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