Associate Marketing Lead managing and executing marketing programs for Wealth Management at PNC. Collaborating across teams to implement effective strategies and initiatives in a defined market.
About the role
- Customer Marketing Manager at Redwood Logistics driving customer engagement and business growth through strategic marketing initiatives. Overseeing customer advocacy programs and lifecycle marketing strategies to enhance client relationships.
Responsibilities
- Own a comprehensive customer marketing strategy and plan across the lifecycle, with primary accountability for expansion pipeline generation and revenue growth from existing customers
- Define goals, success metrics, and reporting for customer programs with direct accountability for expansion pipeline targets, influenced revenue, and stage progression
- Design and execute targeted campaigns to drive product adoption, cross-sell/upsell awareness, and qualified expansion meetings
- Lead planning and execution for customer-facing experiences: executive councils, user forums, appreciation events, educational webinars, QBR materials, and customer newsletters
- Build and manage a formal customer advocacy program including case studies, testimonials, video stories, and reference customers for sales enablement and co-marketing opportunities
- Cultivate customer relationships for speaking engagements, peer references, and joint marketing activations
- Partner with RevOps to ensure clean lead capture, customer segmentation, opportunity attribution, and systematic follow-up on expansion opportunities
- Serve as the quarterback for customer initiatives owning timelines, stakeholders, and follow-through to ensure programs launch smoothly and drive measurable outcomes
- Track program spend, manage budgets, and communicate pacing/variance proactively to leadership
Requirements
- Bachelor's Degree in Marketing, Communications, Business, or related field
- 5+ years of experience in Customer Marketing, Customer Success Marketing, or Lifecycle Marketing within B2B environments
- Experience within the Logistics, Supply Chain, or SaaS industries preferred
- Deep understanding of customer lifecycle stages and how marketing drives retention, adoption, and expansion
- Exceptional written and verbal skills for customer storytelling, executive communications, and cross-functional enablement
- Proven ability to cultivate authentic relationships with customers and turn them into brand advocates
- Proficiency in Salesforce (for customer tracking and segmentation) and HubSpot/Marketo (for lifecycle campaign execution)
Benefits
- Access to experts and resources for your Learning & Development journey
- Opportunity for internal mobility
- Employee referral bonus program
- Employee Resource Groups (ERGs)
- Annual fundraising and volunteer events to give back to communities
- Paid time off, floating holidays, time off to volunteer and rollover
- Paid parental leave
- Medical, dental, vision and 401k plans (with match)
- Flexible spending account, mass transit and dependent care plans available
- Health savings account, with a annual company contribution for plan participants
- Short-term and long-term disability; life insurance policies subsidized by company
- Additional benefits including pet insurance, accident care, access to legal advice and more
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