Alliance Business Development Manager at HPE managing ISV partnerships to drive collaboration and revenue growth. Leading strategic engagement with key ecosystem partners and cross-functional teams for market expansion.
Responsibilities
Own and develop strategic ISV alliance relationships—creating joint go-to-market plans, accelerating solution adoption, and expanding market presence across priority verticals.
Drive partner-led revenue growth by building multi-year business plans, defining mutual KPIs, and executing integrated sales, marketing, and enablement programs.
Manage channel partner ecosystems, strengthening co-sell execution, developing scalable motions, and ensuring partner readiness to grow mutual business.
Collaborate cross-functionally with Sales, Marketing, Product, and Finance to build repeatable partner programs and deliver best-in-class customer outcomes.
Act as the voice of the partner—influencing internal stakeholders, shaping strategy, and ensuring our joint value proposition resonates in the market.
Track, measure, and report on partner performance, ensuring clarity, accountability, and predictable growth across the alliance portfolio.
Requirements
Bachelor’s degree in Marketing or Finance; MBA or advanced degree strongly preferred.
6–12 years of professional experience, ideally blending Marketing, Sales, and Business Planning responsibilities.
Strong background in Alliance Management, with experience in Enterprise ecosystems; End-user account management experience is a plus.
Deep understanding of the IT industry and ecosystem-based selling.
Multi-dimensional business planning capability with the ability to build, model, and manage complex, high-impact plans.
Strong financial planning and modelling skills—comfortable navigating high-complexity reporting environments.
Exceptional communication and executive-level stakeholder engagement skills, both internally and externally.
Solid understanding of promotional marketing processes and partner activation best practices.
Strong negotiation ability with a talent for framing compelling value propositions.
Proven leadership with the ability to drive cross-functional alignment across Sales, Supply Chain, Marketing, and other key functions.
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