Business Development Manager focusing on Alletra 4000 business strategy at HPE. Overseeing partnerships, sales strategies, and customer advocacy within the IT infrastructure sector.
Responsibilities
Own the Alletra 4000 business plan: contribute to portfolio strategy, pricing, and offer lifecycle; define segment/vertical priorities (Enterprise, Mid-Market/Commercial, Public Sector).
Alliance-led growth: create and execute joint GTM with Qumulo, Cohesity, Scality, and WEGA (packaged offers, validated architectures, reference wins, account mapping, co-selling rules of engagement, MDF plans).
Channel enablement & development: recruit and enable resellers/distributors; drive competencies, deal registration, seller playbooks, enablement sessions, demo/POC programs, and repeatable campaigns through the channel.
Sales acceleration: brief and support HPE Account Managers, Specialists, and Presales on product strategy, competitive positioning, and value engineering; engage on top deals to shape solution, TCO/ROI, and close plans.
Market & competitive leadership: act as the expert on competitive products and pricing; deliver win strategies vs. incumbents and new entrants; maintain competitive libraries and talk tracks.
Demand generation: set strategic and tactical priorities with Marketing; build pipeline via events, webinars, customer workshops, and digital campaigns with alliances and the channel.
Forecasting & performance management: own pipeline health, forecasting rhythm, and reporting; optimize mix, price realization, and program utilization.
Partner programs: leverage HPE and alliance incentives, rebates, and services to maximize partner profitability and deal velocity.
Cross-functional leadership: coordinate with Supply Chain, Presales, Services, and Finance to ensure availability, delivery, and customer success.
Customer advocacy: capture requirements from customers/partners; feed insights to global portfolio and pricing teams.
Requirements
University/bachelor’s degree in marketing, Finance, Business Studies, Computer Science, (or equivalent experience).
5 - 8+ years in a combination of Marketing, Sales, Business Planning, and/or Business Development within IT infrastructure or storage.
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