Social Media professional at CONNECT & CO managing content planning, creation, and audience interaction. Analyzing engagement and ensuring effective digital marketing strategies.
About the role
- Social Media Manager responsible for enhancing content strategies in a thriving street food company. Focusing on innovative social media trends and team collaboration for brand visibility.
Responsibilities
- You further develop our social media and content strategy and implement it in a targeted manner together with the team based on meaningful KPIs
- You are a creative driver for the team and spot trends before they go viral — implementing them with smart concepts
- You conceptualize, create, and prepare social media content — primarily videos, but also copy and graphics
- You support and mentor working students in content creation and foster a motivating team culture
- You ensure a clear editorial calendar, effective workflows, and seamless alignment with our marketing objectives
- You plan, manage, and optimize our paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn) — analyze performance data and develop our paid content strategy together with the team
- You set clear goals, produce meaningful reports, and are responsible for our editorial calendar and editorial meetings
- You conduct trend analyses, drive projects independently, and ensure our brand is visible and successful across all digital channels
- You research, tender, and brief external partners — including influencer management
Requirements
- You have successfully completed your studies (e.g., Media Management or Digital Marketing) or vocational training and relevant further education
- You bring at least three years of experience in social media management
- You are at home on social networks and enthusiastically follow the latest trends across all channels
- Your creativity is evident in producing engaging, audience-appropriate content for various social media platforms
- Tools like CapCut, Photoshop, or Canva are familiar to you — you use them confidently for content production
- You have worked with analytics tools and can monitor and evaluate metrics and KPIs
- You also have a sense for strategically integrating social media into company strategy
- You enjoy working in a team, contribute with motivation and your own ideas, and are not afraid to drive projects independently
Benefits
- A family-like environment with informal address (’du’ culture), flat hierarchies, fast decision-making, and helpful colleagues
- Opportunities to contribute from day one
- Flexible working hours and a good work–life balance with options for remote work
- The option to enroll in a company pension plan with Allianz AG with a monthly employer contribution of 20%
- Support for your professional and personal development
- A monthly tax-free benefit via our partner Belonio with an “Edenred City” card
- After your probationary period: bike leasing through our partner Business Bike
- Modern technical equipment including a laptop and an iPhone as a company phone
- Backing from Valora — a strong, crisis-tested group offering stability and great career opportunities
- Regular team events, such as office parties, summer festivals, or Christmas parties
- “Come as you are” — no business dress code
- A great loft-style office on Schadowstraße
Job title
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