Drive the data analytics strategy and oversee initiatives at Duke University’s School of Medicine. Collaborate with leadership to enhance data infrastructure and support educational and research missions.
About the role
- Analista de Dados Pleno analyzing metrics for Grupo Abril's digital platforms. Providing insights for editorial and business decisions in a media publishing environment.
Responsibilities
- Analyze audience metrics (pageviews, clicks, time on site, engagement, etc.) for the websites and social media channels of various brands;
- Consolidate and cross-reference data from Google Analytics, Comscore, Marfeel, BigQuery and other sources;
- Develop and maintain dashboards and reports in Looker Studio and Google Sheets, and prepare executive presentations for senior management;
- Support content and marketing teams in interpreting results and identifying audience growth opportunities;
- Actively participate in agile ceremonies and sprints;
- Ensure data quality, consistency and timely updates for reporting.
Requirements
- Solid experience in digital audience data analysis;
- Proficiency with Google Analytics, Comscore, Marfeel, BigQuery and Looker Studio;
- Knowledge of Google Sheets (formulas, dashboards and basic automations);
- Ability to present data clearly and in a visually appealing way to non-technical audiences;
- Experience working in teams using agile methodologies (Scrum/Kanban);
- Analytical, communicative and collaborative mindset.
Benefits
- Health insurance
- Discount club
- Dental insurance
- Meal allowance
- Transportation allowance
- Birthday day off
- Partnership with SESC
- Home office allowance
- GoRead
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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