Senior Brand Manager leading brand strategies to drive growth and engagement for GoGo squeeZ at Bel Group. Overseeing product innovation and collaborating across teams in the UK.
Responsibilities
Lead the strategic planning and implementation of annual marketing plans for GoGo squeeZ
Coach and develop a high-performing Assistant Brand Manager
Manage the development and successful launch of the innovation pipeline
Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
Monitor and analyse brand and market performance, providing actionable insights and recommendations.
Manage budgets efficiently to maximize ROI.
Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
Play an active role in supporting a culture of innovation, continuous improvement, and best practice sharing across the team and business.
Requirements
Significant experience (5+ years) in FMCG brand marketing (ideally with food brands)
Strong experience bringing innovation to market, from concept to shelf
Proven, expert brand builder with consumer behaviour obsession!
People management experience
Excellent project management skills, demonstrating attention to detail and effective coordination of multiple stakeholders.
Strategic mindset with strong analytical, planning, and commercial acumen.
Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels
Experience in launching integrated, multi-channel campaigns that cut through and shift the dial
Agile and proactive, with a pragmatic approach to problem-solving.
Passionate about consumer brands and able to inspire teams.
Someone who brings demonstrable energy, passion & fun to work!
Experience/Exposure in P&L management.
Benefits
A dynamic, collaborative working environment with genuine responsibility and impact.
The opportunity to shape beloved brands alongside talented teams.
Career development in an international business dedicated to sustainability and innovation.
Competitive salary, benefits, and flexible working.
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