Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
About the role
- Senior Brand Manager leading brand strategies to drive growth and engagement for GoGo squeeZ at Bel Group. Overseeing product innovation and collaborating across teams in the UK.
Responsibilities
- Lead the strategic planning and implementation of annual marketing plans for GoGo squeeZ
- Coach and develop a high-performing Assistant Brand Manager
- Manage the development and successful launch of the innovation pipeline
- Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
- Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
- Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
- Monitor and analyse brand and market performance, providing actionable insights and recommendations.
- Manage budgets efficiently to maximize ROI.
- Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
- Play an active role in supporting a culture of innovation, continuous improvement, and best practice sharing across the team and business.
Requirements
- Significant experience (5+ years) in FMCG brand marketing (ideally with food brands)
- Strong experience bringing innovation to market, from concept to shelf
- Proven, expert brand builder with consumer behaviour obsession!
- People management experience
- Excellent project management skills, demonstrating attention to detail and effective coordination of multiple stakeholders.
- Strategic mindset with strong analytical, planning, and commercial acumen.
- Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels
- Experience in launching integrated, multi-channel campaigns that cut through and shift the dial
- Agile and proactive, with a pragmatic approach to problem-solving.
- Passionate about consumer brands and able to inspire teams.
- Someone who brings demonstrable energy, passion & fun to work!
- Experience/Exposure in P&L management.
Benefits
- A dynamic, collaborative working environment with genuine responsibility and impact.
- The opportunity to shape beloved brands alongside talented teams.
- Career development in an international business dedicated to sustainability and innovation.
- Competitive salary, benefits, and flexible working.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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