Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
About the role
- Senior Brand Manager leading strategic development and execution of marketing initiatives at Bel Brands. Driving sustainable growth through integrated marketing plans for beloved brands like Babybel and GoGo squeeZ.
Responsibilities
- Develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies
- Partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations
- Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers
- Builds and executes action plans to achieve goals
- Anticipates and incorporates internal and external factors that could impact the P&L for the business
- Deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes
- Analyzes program results and marketplace dynamics to provide on-going marketing mix recommendations
- Supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team
- Identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market and proficient P&L management.
Requirements
- Minimum Bachelor’s degree required, MBA preferred
- Minimum 7 years of progressive CPG Brand Marketing experience
- Must have experience managing multiple projects at once in a fast paced, growth focused, matrixed environment
- Must be proficient in POS and panel data analysis (Nielsen/IRI); proven experience translating data into insights
- Must have prior agency management experience including media, creative, and public relations
- Must have experience overseeing or executing Shopper Marketing strategy and be well-versed in omni-channel marketing tactics
- Must have previously managed a marketing budget
- Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking
- Must be an independent and proactive contributor that can excel in changing and ambiguous situations
- Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners
- Ability to coach and develop one Associate Brand Manager.
Benefits
- 20 days PTO
- 401k Match
- Health care by Blue Cross Blue Shield
- Dental by Delta Dental
- Vision by EyeMed
- HSA’s, Lifestyle Spending, and more!
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