Agent des communications gérant la communication pour OC Transpo. Élabore un plan de communication et fournit des conseils stratégiques pour le service de transport en commun.
About the role
- Sr. Manager leading and evolving paid media investments for Bel's US Cheese business. Collaborating cross-functionally to execute media strategies that drive performance and engagement.
Responsibilities
- Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams.
- Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.).
- Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
- Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.).
- Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints.
- Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities.
- Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities.
- Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency.
- Analyze media performance reports and make real-time recommendations to improve effectiveness.
- Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation.
- Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks.
- Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy.
- Evaluate and recommend new tools, technologies, or partnerships that enhance media impact.
Requirements
- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
- MBA or advanced degree a plus.
- 7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels.
- Experience working with or managing media agencies.
- Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media.
- Demonstrated success in optimizing A&P investments and applying data-driven decision-making.
- Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing).
- Experience working with CPG brands or within a matrixed organization is highly preferred.
- Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Passion for brand building and media innovation.
Benefits
- 20 days PTO
- 4% match on 401k
- Health care by Blue Cross Blue Shield
- Dental by Delta Dental
- Vision by EyeMed
- HSA’s, Lifestyle Spending, and more!
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