Marketing Manager responsible for positioning and storytelling of CORE health technology solutions. Collaborating with teams to articulate value for athletes and researchers globally.
Responsibilities
Own how CORE shows up in the world, including email, social, website, product accessories, etc.
Ensure consistency of voice, tone, and visual language across owned, earned, and partner channels.
Maintain a clear and cohesive brand and storytelling calendar across all CORE touchpoints.
Own CORE’s brand narrative at the intersection of elite sport, human performance, occupational safety and thermal science.
Partner closely with Product, Research, and Thermal Physiology teams to ensure scientific accuracy and integrity in all communications.
Lead brand-driven go-to-market storytelling for product launches and major feature releases, prioritising narrative over feature lists.
Coordinate CORE’s line of product accessories and manage production vendor relationships.
Identify cultural moments, performance narratives, and scientific breakthroughs that CORE can credibly and meaningfully participate in.
Support PR and earned media efforts by supplying strong athlete stories, scientific credibility, and brand positioning.
Collaborate with Sales and Partnerships to ensure brand storytelling supports commercial opportunities without compromising authenticity.
Act as a brand steward and internal champion, educating cross-functional teams on CORE’s narrative, voice, and values.
Requirements
3+ years of experience in brand marketing, storytelling, or content-led marketing, ideally within endurance sport (cycling, running, triathlon), performance, health, or technology-driven brands.
Deep curiosity about human performance, sport science, and the cultural forces shaping modern athletic identity.
Demonstrated ability to translate complex or technical subject matter (science, data, engineering, physiology) into clear, compelling, and credible stories.
Strong editorial and narrative instincts, with experience shaping long-form and short-form storytelling across film, digital, social, and editorial formats.
High level of autonomy, ownership, and comfort operating in a dynamic startup environment where the brand is still being actively shaped.
Entrepreneurial spirit.
Strong communication and collaboration skills to work closely with different teams.
Languages: English C1, German or any language is a plus.
Benefits
25 annual paid vacation days (at 100% workload).
A stimulating role in high-tech manufacturing, involving diverse technologies.
Collaborative participation in enhancing company processes.
An energetic, young, and international team.
Flexible worktime, option for 1-2 remote days per week (at 100% workload).
Regular social events, team building, BBQ, free coffee and snacks.
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