B2B Marketing Manager driving growth through marketing for gaming vertical across EMEA. Developing and executing integrated marketing programs for sophisticated digital-native audiences.
Responsibilities
Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.
Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.
Collaborate with internal teams and external agencies to ensure high-quality delivery.
Project manage and drive marketing initiatives from ideation to execution.
Hypothesize, test, measure, optimize, and scale client’s marketing initiatives for gaming.
Innovate and challenge the status quo to elevate impact across the region.
Requirements
8+ years of experience in B2B marketing, ideally within the gaming industry or tech sector.
Deep understanding of the gaming ecosystem in EMEA.
Proven experience driving business results through marketing in EMEA markets.
Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.
Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.
Exceptional storytelling and communication skills; ability to simplify complex concepts.
Creative flair and a track record of bringing fresh ideas to marketing programs.
Ability to manage multiple initiatives and priorities in a fast-paced environment.
Experience working with cross-functional, international teams.
Passion for clients mission, technology, and the gaming industry.
Native or near-native fluency in English, with outstanding written and verbal communication skills.
Benefits
Competitive salary
Healthcare contribution and inclusion in company pension scheme
Work laptop and phone
25 days annual leave (pro-rata) plus paid bank holidays
Expanding workforce with potential for career progression for top performers
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