Hybrid Senior Field Marketing Manager

at ThoughtSpot

• Job title: Senior Field Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $120,000 - $160,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mountain View, United States

About the role

• Field Marketing Manager responsible for executing regional field marketing strategy for ThoughtSpot. Collaborating with sales, marketing, and partner teams to engage target accounts and drive pipeline growth.

Responsibilities

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories
• Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions
• Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning
• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners
• Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates
• Provide detailed post-campaign reporting and actionable insights to stakeholders
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

Requirements

• 5+ years of experience in B2B field marketing
• Proven ability to design and execute integrated marketing programs that deliver measurable results
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams
• Familiarity with ABM tools like Demandbase or 6sense (preferred)
• Experience in the data analytics or enterprise technology industry (preferred)
• A data-driven mindset with proficiency in marketing analytics tools (preferred)

Benefits

• equity
• company bonus or sales commissions/bonuses
• 401(k) plan
• medical, dental, and vision benefits