Hybrid Marketing Manager

at Visiativ Benelux

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Houston, United States

About the role

• Marketing Manager at ABGi USA driving pipeline development and client acquisition through strategic and hands-on marketing initiatives. Leading integrated marketing efforts across inbound and outbound channels to support revenue growth.

Responsibilities

• Lead and execute a comprehensive, multi-channel marketing strategy across digital, content, social, and events.
• Drive both inbound and outbound marketing efforts that generate a qualified pipeline and directly support revenue growth.
• Own website strategy and performance, ensuring content is current, optimized, and conversion-focused.
• Develop and execute high-impact content strategies that engage, educate, and convert target audiences.
• Manage and optimize lead generation tools, CRM integration, campaign execution, and performance reporting.
• Partner closely with Sales to align on messaging, campaigns, and pipeline acceleration strategies.
• Create compelling business development materials, including pitch decks, proposals, and client-facing presentations.
• Plan and execute webinars, virtual events, and in-person experiences, including pre- and post-event strategies.
• Evaluate, select, and manage industry conferences to maximize brand visibility, engagement, and ROI.
• Maintain and elevate brand standards, ensuring consistency and professionalism across all touchpoints.
• Manage internal marketing resources and/or external vendors as business needs evolve.
• Own the marketing budget, track ROI, and continuously optimize spend based on performance.
• Analyze campaign performance and translate data into actionable insights and improvements.
• Anticipate challenges, solve problems proactively, and operate with a high level of accountability and ownership.
• Continuously introduce innovative ideas, tools, and strategies to enhance marketing effectiveness and business impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ to 5 years of lead marketing experience, preferably in professional services or consulting.
• Proven experience in startup or mid-sized environments, ideally within accounting or professional services, with direct involvement in sales support and revenue-driving marketing initiatives.
• Proven track record of executing with ownership and delivering measurable business results.
• Demonstrated success in building an inbound pipeline and supporting outbound marketing initiatives.
• Strong background in content creation, digital marketing, and campaign strategy.
• Highly data-driven, with the ability to analyze performance and optimize for results.
• Strong alignment to sales and revenue goals, with experience partnering closely with sales teams.
• Experience managing websites, social platforms, and marketing technology tools.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.
• Thrives in a fast-paced, growth-oriented environment with a proactive, solution-focused mindset.

Benefits

• Hybrid Work Schedule: 3 days in-office (Galleria area), 2 days remote for flexibility and work-life balance.
• Convenient Location: Modern office in Houston’s Galleria district with paid garage parking covered by the company.
• Professional Growth: Learn directly from industry-leading R&D experts and senior tax professionals through interactive team collaboration and hands-on client exposure.
• Comprehensive Benefits Package: Competitive medical, dental, and vision insurance coverage.
• Employer-matched 401(k) retirement plan.
• Paid time off, holidays, and additional incentive programs.
• Continuing education and professional development opportunities.
• Engaged Culture: Collaborative, inclusive, and innovation-driven environment where ideas and teamwork fuel success.