Hybrid Marketing Manager

at Sitoo

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• UK-based Marketing Manager executing marketing programmes from events and account-based marketing for a fast-growing Swedish tech company. Collaborate with teams to drive pipeline and amplify UK market presence.

Responsibilities

• Co-own and scale our event engine together with our Event Marketing Manager, driving the event strategy, calendar and priorities while executing events end-to-end.
• From a booth at major trade shows to smaller Sitoo-hosted events and webinars.
• Coordinating with Sales and Partner to define objectives, audiences, narratives, and success metrics.
• Coordinate and execute direct marketing (DM) campaigns to priority accounts and segments, using a mix of digital and offline channels to open doors and nurture relationships.
• Analyse local retail trends and buying behaviour in the UK, turning insight into clear recommendations for campaigns, messaging and tactics.
• Identify local customer case studies and support their creation by working with customers, sales and content to bring UK success stories to life.
• Run local competitor analysis and keep our UK competitive intelligence sharp - including creating and updating battle cards that help our sales teams win.
• Support the Head of Content by feeding in local insight, themes and ideas so our global content and campaigns align with what really matters to UK buyers.
• Build and manage ABM programmes for priority accounts - mapping stakeholders, aligning them with the right content and touchpoints, and working closely with sales on co-ordinated account plays.
• Bring your own skills to the table - whether that’s strong writing, creative concept development, packaging content into reusable templates, or something else that gives our marketing an extra lift.

Requirements

• Be UK-based and experienced in B2B marketing, ideally in SaaS, tech or a complex solution environment.
• Have experience running campaigns and helping out with events - you’re comfortable rolling up your sleeves and getting into the details.
• Understand the basics of account-based marketing and enjoy working closely with sales on targeted programmes.
• Be confident in turning market and competitor insight into practical next steps and clear recommendations.
• Enjoy collaborating with content and creative colleagues, feeding them insight and helping shape campaigns that resonate locally.
• Have a knack for organisation and project management - you’re the person who keeps things moving and makes sure nothing falls through the cracks.
• Be open, positive and up for having fun while doing great work.

Benefits

• Professional development opportunities
• Flexible working hours