About the role

Product Marketing Manager at grape promoting innovative employee insurance solutions. Building marketing function and strategies for B2B market engagement.

Responsibilities

Build grape’s product marketing function from the ground up, defining scope, priorities, and ways of working.
Shape and execute product positioning, messaging, and value propositions across our portfolio.
Lead go-to-market strategies for new product launches and major updates.
Translate product features into compelling customer-facing stories that clearly articulate benefits, outcomes, and use cases.
Develop deep customer and market insights by partnering with sales and customer success teams.
Create and maintain core product marketing assets, including pitch decks, one-pagers, and customer stories.
Enable sales and customer-facing teams with the right tools and narratives.
Define success metrics for product marketing initiatives, track performance, and iterate based on data.

Excellent written and verbal communication skills, with a strong sense for storytelling and clarity.
5+ years of experience in product marketing or a closely related role.
Proven experience owning product positioning, messaging, and go-to-market initiatives in B2B, SaaS, or a high-growth environment.
Experience working cross-functionally with product, sales, and customer teams.
A structured, self-driven mindset with the confidence to operate in ambiguity.
Comfort using customer insights, qualitative research, and performance data to inform decisions.
Fluent in English, with some communication skills in German. French is a plus.

Empowering workplace: Join a passionate team and an empowering workplace where you are given the ownership, tools, and support to make decisions and take initiative.
Hybrid Setup: Enjoy the flexibility of our hybrid work schedule, with the freedom to work remotely or from our office in Zurich.
Home Office Stipend: To enable our hybrid setup, we allocate a one-off CHF 200.- home office budget to help you set up your dream workspace in the comfort of your own home.
Internet Allowance: We give you a monthly internet allowance to help cover your internet costs at home.
Flexible Working Time: You can distribute your working hours the way you want to.
Learning Budget: We support you in improving your skills, acquiring new knowledge and advancing your career. We allocate a CHF 1'500.- budget annually.
Well-being: Work-life balance is important to us and we foster a supportive work environment.
Team Events: Every month we gather for fun and engaging events where we can connect and bond with our colleagues.
Team Retreats: Twice a year we travel somewhere nice to bond with our colleagues.
Travel & Commute: We will cover your SBB half fare card, so we can spend some time together in the office.
Paid Vacation: You get 5 weeks (25 days) of paid vacation every year and 2 additional days to compensate for canton-related holidays, religious holidays, and birthdays.