Director overseeing change management initiatives for employee benefits at The Hartford. Collaborating with leadership to ensure successful change adoption and sustained business outcomes.
About the role
- Strategy Director shaping social media vision and leading strategy for client brands at GoSpooky. Overseeing content, managing teams, and delivering measurable results across platforms like TikTok and Instagram.
Responsibilities
- Set the strategic direction for client brands on social
- Translate business goals and market context into social-first strategies that drive measurable outcomes
- Work closely with the data and insights team to turn category, audience and platform intelligence into strategic decisions
- Work alongside Client Leads to gather essential client input, test assumptions, and consolidate them into one unified plan for content, community, commerce teams to execute
- Create strategic frameworks and briefs that make activation smarter and execution clearer
- Build campaign concepts designed to scale into 360 activations when relevant.
- Define KPIs, measurement plans and attribution logic that prove brand and business impact
Requirements
- 8+ years in a senior strategy role at a social, creative or media agency
- Fluent in English and/ or Dutch. An additional European language is a plus
- Proven ability to design social strategies rooted in data, culture and platform behaviour
- Track record of delivering frameworks that steer creative, creator and commercial teams
- Strong understanding of platform mechanics, creator impact and online community dynamics
- Clear grasp of paid media and full-funnel planning on social, knowing how awareness, consideration and conversion work together as one system.
- Comfort driving strategic alignment, debate and decisions with senior (client) stakeholders
- Structured communicator with an instinct for clarity and a mentor to colleagues with less experience
Benefits
- Flexible holiday policy for a proper recharge
- Commuting allowance
- Remote working possibilities in agreement with your team
- A MacBook for peak productivity
- Training opportunities to develop your skills and grow with us
- Healthy communal lunches to keep you fueled
- Fun events to connect, recharge, and bond as a team
- Phone allowance of up to €25/month (depending on your role)
- Unlimited mental health support via OpenUp
- A pension plan where you contribute a percentage of your salary
- Gift card and birthday wishes every year
- Dutch classes for international team members
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