Hybrid Strategy Director

at GoSpooky

• Job title: Strategy Director
• Job type: Full Time
• Experience level: Lead
• Salary: €60,000 - €85,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Amsterdam, Netherlands

About the role

• Strategy Director shaping social media vision and leading strategy for client brands at GoSpooky. Overseeing content, managing teams, and delivering measurable results across platforms like TikTok and Instagram.

Responsibilities

• Set the strategic direction for client brands on social
• Translate business goals and market context into social-first strategies that drive measurable outcomes
• Work closely with the data and insights team to turn category, audience and platform intelligence into strategic decisions
• Work alongside Client Leads to gather essential client input, test assumptions, and consolidate them into one unified plan for content, community, commerce teams to execute
• Create strategic frameworks and briefs that make activation smarter and execution clearer
• Build campaign concepts designed to scale into 360 activations when relevant.
• Define KPIs, measurement plans and attribution logic that prove brand and business impact

Requirements

• 8+ years in a senior strategy role at a social, creative or media agency
• Fluent in English and/ or Dutch. An additional European language is a plus
• Proven ability to design social strategies rooted in data, culture and platform behaviour
• Track record of delivering frameworks that steer creative, creator and commercial teams
• Strong understanding of platform mechanics, creator impact and online community dynamics
• Clear grasp of paid media and full-funnel planning on social, knowing how awareness, consideration and conversion work together as one system.
• Comfort driving strategic alignment, debate and decisions with senior (client) stakeholders
• Structured communicator with an instinct for clarity and a mentor to colleagues with less experience

Benefits

• Flexible holiday policy for a proper recharge
• Commuting allowance
• Remote working possibilities in agreement with your team
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Phone allowance of up to €25/month (depending on your role)
• Unlimited mental health support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members