Senior Marketing Manager defining marketing strategy and leading integrated campaigns for SaaS product at Gocious. Overseeing marketing operations and analyzing campaign performance.
Responsibilities
Define marketing strategy and set direction for product understanding in the market
Own narrative, sequencing, and prioritization
Design and lead integrated, account-aware campaigns
Develop a deep understanding of the Gocious platform and customer use cases
Oversee day-to-day marketing operations and ensure quality control
Design webinars as part of integrated campaigns
Participate in quarterly planning with Product, Sales, and Leadership
Own campaign-level performance analysis across channels
Requirements
6–9+ years of B2B SaaS marketing experience
Proven experience leading integrated, omni-channel campaigns
Strong product marketing foundation (positioning, messaging, GTM)
Experience directing agencies and cross-functional stakeholders
Comfortable operating at both strategic and operational levels
Familiarity with CMS platforms, marketing automation, and analytics tools
Startup or high-growth experience strongly preferred
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