GTM Specialist responsible for growing Cloudflare One revenue and product adoption. Advising sales leaders and partnering with technical sales teams for strategic growth.
About the role
- Marketing Manager driving growth and product positioning in B2B SaaS startup. Managing digital marketing, content creation, and product marketing with cross-functional teams in a hybrid role.
Responsibilities
- Plan, execute, and optimize digital campaigns across SEO/AEO/GEO, SEM, paid social, email, retargeting, and nurture workflows
- Manage external agencies for paid media, SEO/AEO/GEO, creative, and web development
- Build and maintain lead generation funnels and campaign calendars
- Monitor and improve conversion rates, landing pages, and overall cost-efficiency across channels
- Translate product capabilities and roadmap updates into clear, compelling messaging and value propositions
- Develop product positioning, persona-based messaging, competitive insights, and differentiators
- Partner with Product and Sales to create enablement materials such as pitch decks, one-pagers, demos, and case studies
- Support go-to-market (GTM) planning for new features and major releases
- Craft messaging tailored to product teams, strategy leaders, and executive-level decision-makers
- Own the content strategy and editorial calendar, including blogs, articles, thought leadership, case studies, and customer stories
- Produce or coordinate video content (scripts, filming, editing workflows, distribution)
- Manage updates to the company website (WordPress/Webflow/HubSpot CMS)
- Plan and execute webinars end-to-end: topic creation, speaker coordination, promotion, hosting, and follow-up
- Participate in quarterly business and product planning sessions
- Maintain dashboards tracking key metrics such as website performance, MQLs, CAC, conversion rates, and pipeline influence
Requirements
- 4–7 years of marketing experience, primarily in B2B SaaS
- Experience marketing to product managers, portfolio managers, and technical/business decision-makers
- Hands-on expertise in digital marketing, content creation, and analytics
- Strong product marketing foundation: positioning, messaging, research, GTM planning
- Ability to manage agencies, vendors, and cross-functional stakeholders
- Exceptional writing, storytelling, and project management skills
- Comfortable working in a fast-paced startup environment with autonomy and ambiguity
- Proficiency with CMS platforms, marketing automation (e.g., HubSpot), and analytical tools
Benefits
- 401(k)
- Medical, dental, and vision insurance
- Generous PTO
- Profit sharing (based on performance)
- Growth and leadership opportunities as the company scales
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