About the role

Group Strategy Manager overseeing performance marketing analytics initiatives for GM Corporate Brands. Leading cross-functional teams and driving strategic marketing optimization with a focus on data-driven insights.

Responsibilities

Lead and coordinate the Corporate Brands s quad s, serving as the single point of contact between the brands and MAS analytics teams.
Oversee performance marketing analytics initiatives including campaign optimization, audience selection, site engagement analysis, and media performance measurement.
Collaborate directly with Corporate Brand s leads to identify , prioritize, and execute high-impact analytics projects that drive marketing performance.
Coordinate between strategists and scientists within the squad to ensure seamless project delivery and knowledge sharing.
Lead analytics support for performance marketing stand-ups, providing strategic recommendations based on data-driven insights.
Drive adoption of next best actions and advanced analytics methodologies across the Corporate Brands marketing organizations.
Manage squad resource allocation and project prioritization to maximize impact and efficiency.
Develop and maintain strong relationships with brand stakeholders, translating technical insights into actionable business strategies.
Stay current on industry trends in performance marketing, media optimization, and marketing measurement to drive innovation within the squad.

7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles.
2+ years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy.
Degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field; advanced degree preferred.
Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.
Proficiency in analytical tools and platforms such as Python, SQL, and data visualization tools.
Experience with marketing technology platforms, media measurement tools, and performance marketing channels.
Proven track record of managing complex analytics projects from concept to implementation with measurable business impact.
Excellent communication and presentation skills, with ability to influence both technical teams and senior brand leadership.
Strong business consulting skills with ability to frame strategic problems and develop data-driven solutions.
Demonstrated experience in automotive marketing or consumer durables preferred.
Ability to work in fast-paced environment while maintaining attention to detail and quality standards.

GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.