About the role

Marketing Associate role supporting cross-functional marketing efforts for GEICO's Personal Lines team. Collaborating on brand strategy, campaign execution, and internal engagement initiatives.

Responsibilities

Manage the Pod marketing calendar, ensuring visibility, alignment, and timely execution across Marketing, IAT, and Business Partners.
Coordinate day-to-day execution of influencer marketing, creative reviews, and Growth & Journey Marketing (G&JM) approvals.
Collaborate closely with product managers and act as the primary liaison with Legal for compliance and approval workflows.
Maintain an organized and accessible repository of approved creative assets and key reference documents.
Lead the development and management of internal Slack communities, fostering associate engagement and facilitating product research.
Support the creation of clear, visually compelling presentations for internal stakeholders, agency partners, and senior leadership.
Partner with Research, Analytics, Creative, Media, Product Management, and IAT teams to support integrated marketing efforts aligned with business goals.
Ensure smooth day-to-day operations of the Pod by supporting planning, documentation, and process alignment across stakeholders.
Maintain creative standards and approval checkpoints, ensuring brand consistency, compliance with product and legal guidelines, and message alignment for all campaigns.
Serve as the primary point of contact for inquiries and collaboration with State Managers, coordinating efforts with IAT teams to provide accurate information and fulfill requests.
Stay up to date on GEICO’s business performance, competitor results, and industry trends.

Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of marketing experience, preferably in-house, with exposure to brand strategy, creative development, and media initiatives.
Strong organizational and project management skills; proven ability to manage multiple workstreams and stakeholders in a fast-paced environment.
Excellent communication skills, with the ability to synthesize complex information into clear, engaging presentations.
Experience reviewing creative concepts for strategic alignment and brand consistency.
Solid understanding of brand fundamentals, customer journey mapping, and performance marketing levers.
Comfortable navigating a matrixed organization and collaborating across cross-functional teams and agency partners.
Self-starter with a passion for brand building, an eye for detail, and a drive to contribute to team success.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.