Director of Demand Generation at Clio overseeing North American SMB strategies and team development. Driving key growth initiatives and market expansion for legal AI technology.
About the role
- Paid Search Campaign Manager at GALE optimizing search campaigns for brands. Leveraging digital marketing expertise to drive results through data analysis and strategic execution.
Responsibilities
- Set and manage expectations of client(s) and internal teams.
- Manage sub set of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns in Google, Bing and other search engines.
- Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals.
- Manage daily relationships with key search engine representatives.
- Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy.
- Use knowledge and passion for digital to develop thought pieces on trending topics that can be used to build awareness of the agency (and you) within the market.
Requirements
- 4+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
- Experience with Google Ads, Bing Ads, Search Ads 360 (DoubleClick), etc.
- Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations.
- Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
- Advanced Excel skills.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing.
Benefits
- Hybrid work in office is an essential function of the job.
- Commitment to inclusion.
- Equal opportunity employer.
- Interview process accommodates needs.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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