Ad Tech Manager specializing in digital marketing optimization for PokerStars SEU. Driving effectiveness and efficiency of performance marketing spend.
Responsibilities
Development & delivery of the SEU AdTech roadmap, aligned to the wider Marketing Insights & reporting roadmaps to deliver optimised technology solutions to support SEU Marketing growth ambitions & to improve customer experience
Represent the Insights team as the AdTech subject matter expert who is responsible for the day-to-day management, stability and performance of our digital tracking solutions
Work closely with Media, Engagement, Partners & Product teams to troubleshoot and identify improvements to our AdTech capabilities
Identify new developments & opportunities in AdTech and collaborate with key peers & partners to influence key stakeholders to prioritise and improve AdTech capabilities & speed of delivery & resolution of tracking issues
Troubleshoot complex technical issues and provide proactive solutions
Lead the onboarding of these new AdTech solutions to maximise the benefits of any new solution
Ensure clear reporting & tracking of critical issues & visibility and future AdTech requirements and needs are captured and understood by key teams & stakeholders
Build a leading data capture capability across all digital marketing assets
Requirements
Extensive experience in Ad Tech and marketing tech delivery & innovation
Data industry understanding and interest and exposure to data solutions
3+ years of previous experience in the AdTech field, ideally in the online gambling industry
Explicit experience of set up, configuration and usage of tools including but not limited to Adobe, GTM, GA4, Appsflyer, Flashtalking etc.
Passion & experience in data automation and leveraging new tech solutions
Ambitious and self-driven individual
Proactive and able to work independently
Strong communicator with ability to build relationships across diverse teams
Strong analytical thinker with ability to clearly present regular status updates on the RAG status of SEU AdTracking
Able to proactively uncover and communicate problems and opportunities, prioritise findings based on recommendations believed to deliver the best return, steadfastly chase solutions, and share results.
Experience in matrix leading teams in systems/technical analysis and data capabilities.
Worked alongside product organisations delivering great customer experiences.
Exposure to / awareness of Agile methodologies and processes.
Experience with managing multiple concurrent projects.
Experience working with Globally distributed teams.
Knowledge of business processes supporting marketing automation.
Benefits
Discretionary annual performance bonus
30 days paid leave
Health and dental insurance for you, your partner and your children (if you all live at the same address)
Personal life assurance and partial & permanent disability insurance
The option to join our company pension scheme
A personal interest allowance to let you learn something new or pursue a hobby
Generous learning support, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Access to an on-site gym. *Benefits may vary based on location*
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