Hybrid Lead Field Marketing Manager

at Findigs, Inc.

• Job title: Lead Field Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $135,000 - $150,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Lead Field Marketing Manager at Findigs managing the full event calendar and field marketing strategies. Driving measurable outcomes through innovative event planning and execution.

Responsibilities

• Own Findigs' full event calendar: research, evaluate, and select 10 to 20 events per year based on ICP fit, pipeline potential, and cost efficiency.
• Manage all end-to-end logistics: vendor negotiation, sponsorship agreements, booth design, staffing, travel, and on-site execution.
• Build a standardized GTM activation model for each event: target account list, pre-event SDR and AE outreach, on-site engagement strategy, and a post-event follow-up playbook that moves conversations into pipeline within 5 business days.
• Run a post-event pipeline review with Sales after every major event and make clear invest, adjust, or cut decisions based on actual ROI.
• Use AI tools to accelerate event research, build outreach sequences, generate follow-up content, and reduce manual coordination overhead.
• Produce Findigs-owned events: executive roundtables, customer dinners, property manager meetups, and invite-only experiences that build deep relationships and create pipeline that conferences cannot.
• Own all production logistics from concept to debrief: venue, catering, AV, run of show, and guest experience.
• Partner with the Senior PMM to ensure owned events are a genuine brand and thought leadership moment, not just a social gathering.
• Own and run Findigs' webinar program: topic selection, speaker sourcing, promotion, production, and post-event lead follow-up.
• Design webinars that are genuinely useful to property managers, not marketing pitches, with the goal of becoming a trusted industry resource.
• Build a repeatable production process and track performance against pipeline influence, lead quality, and audience growth.
• Identify and invest in the communities, associations, and industry groups where Findigs' buyers spend time.
• Build Findigs' presence in these communities through content, programming, and authentic relationship-building, not just event appearances.
• Develop and maintain a network of industry contacts, partners, and customer advocates who can amplify Findigs' presence and open doors to new opportunities.
• Create and maintain event-specific sales enablement materials: leave-behinds, one-pagers, demo scripts, and conversation guides tailored to each audience.
• Partner with SDRs on pre-event outreach sequences and post-event follow-up cadences informed by the specific event context.
• Ensure Sales and SDR teams are fully briefed before every event and feed field marketing learnings back into the broader marketing function.
• Co-manage the field marketing budget with the VP of Marketing, with direct accountability for spend efficiency and event-level ROI.
• Build a simple event ROI tracking system that ties spend to pipeline and present a clear read to leadership after each major event.
• Evaluate the full event portfolio quarterly and recommend budget reallocation based on pipeline-to-cost ratio.

Requirements

• 4+ years of field marketing or event marketing experience in a B2B SaaS environment, with direct accountability for pipeline generated from events, not just events executed.
• A proven track record of running 10 or more events per year end to end, including trade shows, owned experiences, and virtual events, with measurable business outcomes attached to each.
• Strong experience working directly with Sales and SDR teams to build pre-event and post-event activation programs that convert event presence into pipeline.
• Demonstrated ability to manage a field marketing budget, negotiate with vendors, and make clear ROI-based decisions about where to invest and where to cut.
• Excellent project management skills: you can run multiple events simultaneously without dropping balls, and you have the systems and habits to prove it.
• Strong written and verbal communication skills: you can write a compelling event brief, a crisp follow-up email, and a clear post-event pipeline report.
• Proficiency with HubSpot and Salesforce for lead capture, follow-up tracking, and pipeline reporting.
• Genuine energy for relationship building: you enjoy being at events, talking to customers and prospects, and building Findigs' presence in a room.

Benefits

• Location: We operate on a hybrid schedule (3 to 4 days in-office per week), with in-office days at our newly renovated NoHo office.
• Mission-Driven Culture: A collaborative, high-impact workplace where we challenge each other to grow, innovate, and drive meaningful change.
• Competitive Compensation: Competitive base salary, performance-based bonus tied to pipeline and revenue outcomes, and Pre-IPO equity.
• Generous Time Off: Unlimited Paid Time Off (PTO) policy, allowing you to take the time you need to rest and recharge. We also observe all-company holidays.
• Wellness Perks: Health benefits, 401(k) matching up to 4%, monthly gym stipend, and lunch provided every day.