Hybrid Business Development Lead

Posted 3 hours ago

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About the role

  • Business Development Lead supporting business development at fifty-five, translating client needs into appealing solutions in the marketing technology space.

Responsibilities

  • Go-To-Market Strategy: Review business plans and execute local GTM strategies, identifying key channels and technology vendors to partner with. Develop action plans to meet short and long-term sales growth objectives.
  • Market Insight: Monitor industry trends, competitor activities, and market dynamics (specifically in MarTech and cross-border e-commerce) to provide strategic recommendations and guide sales approaches.
  • Brand Representation: Represent the company at industry events, networking opportunities, panel discussions, and keynotes to build brand visibility and a strong business pipeline.
  • Client Needs Analysis: Deeply analyze prospective clients' pain points in marketing and data applications. Clarify their business objectives to propose precise MarTech, CDP, CRM, or Data Analysis solutions.
  • Solution Blueprinting: Translate complex client requirements into actionable solution blueprints and proposals. Work with internal consultants and technical teams to draft feasibility assessments and quotations.
  • Pitch Leadership: Lead client pitches, RFP responses, and presales presentations. Utilize storytelling and data visualization to articulate the value proposition effectively to senior stakeholders.
  • Business Development: Build and manage a robust sales pipeline, leading conversations with strategic prospects and ensuring a seamless process from requirement gathering to contract signing.
  • Relationship Management: Nurture long-term relationships with senior clients and key technology partners (e.g., Google, Adobe, Salesforce) to accelerate deal velocity and expand cooperation.
  • Sales Operations: Establish and optimize standardized proposal processes and knowledge bases to enhance team efficiency.
  • Cross-Functional Alignment: Orchestrate internal resources (Consultants, Product, Technical teams) to ensure proposals are technically sound and commercially viable.
  • Regional Coordination: Collaborate with regional and global offices to manage multi-market accounts and align on global best practices.

Requirements

  • 5+ years of proven experience in B2B consultative sales, business development, or presales roles.
  • Background in Digital Agencies, Consultancy Firms, or MarTech SaaS companies is essential.
  • Familiarity with the MarTech ecosystem, including CDP, CRM, DMP, GA4, Data Middle Platforms, and Customer Journey Optimization.
  • Experience with Data Visualization tools (Tableau, Power BI) and Marketing Clouds (Salesforce Marketing Cloud, Adobe) is highly preferred.
  • Understanding of China cross-border e-commerce or export industry demands is a strong plus.
  • Communication: Excellent written, visual, and oral communication skills. Ability to simplify complex data/architecture concepts into compelling stories for business leaders.
  • Native Chinese speaker and business-level proficiency in English
  • Strong analytical skills with the ability to turn abstract requirements into concrete project scopes.
  • High business acumen with an entrepreneurial spirit.
  • Agile and adaptable to a fast-paced, multi-project environment.
  • Self-driven, proactive, and willing to go the extra mile to ensure project success.

Benefits

  • Exposure to cloud automation, marketing platforms, and media data analytics projects
  • Opportunity to work with our global consulting and engineering teams to engage our clients from diverse industries around the world
  • 20 days Annual Leave
  • Work remotely (Maximum 2 days a week Work From Home policy)
  • Regular team activities including TGIF, team lunch and Off-site!
  • A multicultural environment with employees from over 20 countries
  • Values centered on excellence, caring and sharing
  • Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by ongoing training sessions, etc.)
  • Particular importance given to work-life balance and the right to disconnect
  • Work-life balance and strong support for well-being
  • *The opportunity of taking part in internal projects such as The Data Hive (a “tech for good” project initiated by fifty-fivers, whose aim is to put knowledge and expertise at the disposal of charitable organisations) or Women@55 (a committee with the aim of discussing gender equality and the role of women in consulting, Tech and at fifty-five)*
  • *fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.*

Job title

Business Development Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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