Business Development Lead supporting business development at fifty-five, translating client needs into appealing solutions in the marketing technology space.
Responsibilities
Go-To-Market Strategy: Review business plans and execute local GTM strategies, identifying key channels and technology vendors to partner with. Develop action plans to meet short and long-term sales growth objectives.
Market Insight: Monitor industry trends, competitor activities, and market dynamics (specifically in MarTech and cross-border e-commerce) to provide strategic recommendations and guide sales approaches.
Brand Representation: Represent the company at industry events, networking opportunities, panel discussions, and keynotes to build brand visibility and a strong business pipeline.
Client Needs Analysis: Deeply analyze prospective clients' pain points in marketing and data applications. Clarify their business objectives to propose precise MarTech, CDP, CRM, or Data Analysis solutions.
Solution Blueprinting: Translate complex client requirements into actionable solution blueprints and proposals. Work with internal consultants and technical teams to draft feasibility assessments and quotations.
Pitch Leadership: Lead client pitches, RFP responses, and presales presentations. Utilize storytelling and data visualization to articulate the value proposition effectively to senior stakeholders.
Business Development: Build and manage a robust sales pipeline, leading conversations with strategic prospects and ensuring a seamless process from requirement gathering to contract signing.
Relationship Management: Nurture long-term relationships with senior clients and key technology partners (e.g., Google, Adobe, Salesforce) to accelerate deal velocity and expand cooperation.
Sales Operations: Establish and optimize standardized proposal processes and knowledge bases to enhance team efficiency.
Cross-Functional Alignment: Orchestrate internal resources (Consultants, Product, Technical teams) to ensure proposals are technically sound and commercially viable.
Regional Coordination: Collaborate with regional and global offices to manage multi-market accounts and align on global best practices.
Requirements
5+ years of proven experience in B2B consultative sales, business development, or presales roles.
Background in Digital Agencies, Consultancy Firms, or MarTech SaaS companies is essential.
Familiarity with the MarTech ecosystem, including CDP, CRM, DMP, GA4, Data Middle Platforms, and Customer Journey Optimization.
Experience with Data Visualization tools (Tableau, Power BI) and Marketing Clouds (Salesforce Marketing Cloud, Adobe) is highly preferred.
Understanding of China cross-border e-commerce or export industry demands is a strong plus.
Communication: Excellent written, visual, and oral communication skills. Ability to simplify complex data/architecture concepts into compelling stories for business leaders.
Native Chinese speaker and business-level proficiency in English
Strong analytical skills with the ability to turn abstract requirements into concrete project scopes.
High business acumen with an entrepreneurial spirit.
Agile and adaptable to a fast-paced, multi-project environment.
Self-driven, proactive, and willing to go the extra mile to ensure project success.
Benefits
Exposure to cloud automation, marketing platforms, and media data analytics projects
Opportunity to work with our global consulting and engineering teams to engage our clients from diverse industries around the world
20 days Annual Leave
Work remotely (Maximum 2 days a week Work From Home policy)
Regular team activities including TGIF, team lunch and Off-site!
A multicultural environment with employees from over 20 countries
Values centered on excellence, caring and sharing
Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by ongoing training sessions, etc.)
Particular importance given to work-life balance and the right to disconnect
Work-life balance and strong support for well-being
*The opportunity of taking part in internal projects such as The Data Hive (a “tech for good” project initiated by fifty-fivers, whose aim is to put knowledge and expertise at the disposal of charitable organisations) or Women@55 (a committee with the aim of discussing gender equality and the role of women in consulting, Tech and at fifty-five)*
*fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.*
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