Product Manager with end-to-end responsibility for product strategy at leading Brazilian pharmacy firm. Focus on product rollout and digital experiences in a large app environment.
Responsibilities
Translate business objectives into product hypotheses and OKRs, ensuring alignment with Marketing, CRM and strategic areas.
Build and maintain the Club roadmap, integrating benefits and sponsored coupons.
Plan rollouts in waves, with go/no-go criteria and a digital communication plan (App and CRM).
Run experiments (fake door, MVP, pilots), defining audience, offer and funnel instrumentation (views → intent → conversion → retention).
Orchestrate price/benefit tests and the evolution of the value proposition, assessing product fit and willingness to pay to validate PMF.
Prioritize the backlog with engineering, data and design teams, ensuring incremental deliveries (coupon mechanics, screens and journeys).
Coordinate technical dependencies when they impact the roadmap.
Define and track KPIs for acquisition, activation, engagement, retention and revenue.
Lead continuous learning rituals (post-mortems, funnel/cohort analyses) and iterate on benefits/communication to maximize perceived value.
Requirements
End-to-end product management experience in B2C subscriptions or loyalty programs.
Experience with go-to-market and rollouts, including funnel and cohort instrumentation.
Experimentation: fake door, MVP, A/B testing.
Digital omnichannel: designing in-app journeys, integration with CRM/Martech and coupon mechanics.
Data: KPI modeling, cohort analysis, pricing and elasticity; comfortable working with BI tools.
Technical integrations: APIs/SDKs and alignment with engineering teams to ensure delivery.
Benefits
Position also open to candidates with disabilities.
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