Product Manager overseeing digital property - purchase journey and embedded mortgage financing at fintech startup. Requires extensive experience in proptech, fintech, and digital marketplaces in regulated environments.
About the role
- Product Manager with end-to-end responsibility for product strategy at leading Brazilian pharmacy firm. Focus on product rollout and digital experiences in a large app environment.
Responsibilities
- Translate business objectives into product hypotheses and OKRs, ensuring alignment with Marketing, CRM and strategic areas.
- Build and maintain the Club roadmap, integrating benefits and sponsored coupons.
- Plan rollouts in waves, with go/no-go criteria and a digital communication plan (App and CRM).
- Run experiments (fake door, MVP, pilots), defining audience, offer and funnel instrumentation (views → intent → conversion → retention).
- Orchestrate price/benefit tests and the evolution of the value proposition, assessing product fit and willingness to pay to validate PMF.
- Prioritize the backlog with engineering, data and design teams, ensuring incremental deliveries (coupon mechanics, screens and journeys).
- Coordinate technical dependencies when they impact the roadmap.
- Define and track KPIs for acquisition, activation, engagement, retention and revenue.
- Lead continuous learning rituals (post-mortems, funnel/cohort analyses) and iterate on benefits/communication to maximize perceived value.
Requirements
- End-to-end product management experience in B2C subscriptions or loyalty programs.
- Experience with go-to-market and rollouts, including funnel and cohort instrumentation.
- Experimentation: fake door, MVP, A/B testing.
- Digital omnichannel: designing in-app journeys, integration with CRM/Martech and coupon mechanics.
- Data: KPI modeling, cohort analysis, pricing and elasticity; comfortable working with BI tools.
- Technical integrations: APIs/SDKs and alignment with engineering teams to ensure delivery.
Benefits
- Position also open to candidates with disabilities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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