Director of Marketing Data Products at Paysafe leading data product strategy and integration with Salesforce Marketing Cloud. Driving analytics, campaign execution, and customer engagement.
Responsibilities
Lead Marketing Data Products & Platform Capabilities
Own the end‑to‑end product strategy for marketing data products
Define and evolve the core marketing and sales data model
Partner with Data Engineering for scalable, reliable data pipelines
Create standardized, reusable data assets for consistent reporting
Embed a product mindset into marketing data
Define clear data contracts for Salesforce Marketing Cloud
Enable Marketing teams to self‑serve data for segmentation and targeting
Ensure campaign performance data flows back for closed-loop measurement
Enable comprehensive analytics capability across campaign performance
Define and lead Paysafe’s long‑term Consumer Data Platform (CDP) strategy
Build a unified customer data foundation for insights across portfolio
Collaborate closely with Digital Wallets, eCash teams
Assess platforms within the CDP architecture
Requirements
10+ years’ experience in data, analytics, or data product leadership
Proven experience delivering data products on modern enterprise data platforms
Hands‑on experience integrating data platforms with Salesforce Marketing Cloud or similar marketing automation platforms
Experience defining or delivering Customer / Consumer Data Platforms (CDP)
Strong track record of partnering with senior Marketing and Sales stakeholders
Benefits
Flexible working hours
Option to buy/sell holiday and carry over up to 5 days
Social events on rooftop terrace
Fully equipped facilities including showers, hairdryers and straighteners
Free breakfast, fresh fruit and snacks
Dedicated wellbeing room
Enhanced paid family policies
£50 award into Skrill and Neteller wallets upon joining
Discounts on memberships via vitality including gyms, leisure centres, yoga/Pilates
Support purchasing Apple and LG products via Stormfront technology
Employee-led equality communities and paid charity days
Summer hours with a 3pm finish every Friday
Private health insurance & dental insurance, income protection, life assurance
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