Trade Marketing Manager driving retail performance for Miele appliances. Collaborating with marketing and sales to implement strategies and optimize marketing activities for growth.
FG
Hybrid Senior Marketing Analyst – Focus on Storefronts
Posted 2 weeks ago
Responsibilities
- Create and coordinate materials on sales platforms (MKPlace, Lean, VTEX, etc.), storefront displays, promotions and presentations intended for sellers;
- Develop campaigns and promotional actions aligned with strategic planning;
- Research and produce benchmarks to identify the best solutions for materials and services;
- Develop and present collections and promotional products for internal teams and clients;
- Monitor and ensure standardization of the company’s visual communication;
- Responsible for analysis of organic, direct and referral traffic, and SEO;
- Prepare a monthly report with channel results, proposing insights and performance improvements;
- Serve as the point of contact for storefronts, promotions and sellers for internal clients of the Farmácias App (Commercial, Operations, Customer Service).
Requirements
- Proven experience in marketing focused on sales and promotions;
- Strong communication and interpersonal skills;
- Proactive, creative and results-oriented profile;
- Solid knowledge of marketing tools and supplier negotiation, such as:
- E‑commerce platforms (MKPlace, Lean, VTEX, WordPress and similar);
- Marketing automation tools (RD Station, Mailchimp, HubSpot, etc.);
- Advanced Excel and data analysis tools (Power BI, Google Data Studio, Tableau);
- Programming languages and databases for data manipulation (SQL; basic Python is a plus);
- Digital communication tools (WhatsApp Business API, SMS gateways).
Benefits
- Meal Allowance
- Food Allowance
- Health Insurance
- Dental Plan
- Life Insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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