Hybrid VP and GM

at Fanatics, Inc.

• Job title: VP and GM
• Job type: Full Time
• Experience level: Lead
• Salary: $230,000 - $300,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Jacksonville, United States

About the role

• VP and GM, NBA driving strategic vision and profitability for the Fan Vertical at Fanatics. Leading high-performance teams and managing partnerships with leagues, teams, and properties.

Responsibilities

• Define annual financial and performance objectives aligned with Fanatics Commerce’s four pillars: (1) Delightful Experience Everyday; (2) Great Products, Storytelling & Availability; (3) New Rights & New Markets; (4) One Commerce Wins.
• Establish and evolve the fan vertical vision and roadmap for short-, mid-, and long-term success, leveraging consumer insights, performance data, and market intelligence.
• Lead end-to-end fan vertical strategy tailored to league, partner, and fan needs, ensuring timely product availability and compelling storytelling throughout the season.
• Provide strategic oversight across merchandising, pricing, inventory, SKU optimization, channel segmentation, promotional strategies, and in-season replenishment.
• Analyze performance metrics (sales, inventory, etc.) to guide decisions and optimize results.
• Build strong cross-functional partnerships (Buying, Merchandising, Planning, Marketing, Sourcing, Sales, Finance, Operations) to drive execution and shared accountability.
• Maintain deep understanding of contractual rights and obligations (e-commerce, wholesale, in-venue merchandising, sponsorships, events).
• Monitor industry trends to identify growth opportunities and pursue rights renewals/expansions.
• Develop scalable solutions for financial ROI across fan verticals.
• Lead Quarterly Business Reviews (internal and partner-facing) and monthly Fan Vertical Exchange meetings; participate in weekly business reviews.
• Align with other GMs to ensure consistency and scale across Fanatics Commerce.
• Provide guidance to analytics teams for data-driven decision-making.
• Ensure compliance with league/team policies and applicable laws.
• (NFL/MLB/College/NHL only): Oversee Team Services/Promo support for uniforms and team-issued apparel.

Requirements

• Ability to travel up to 35%.
• Bachelor’s degree in Business, Apparel, Merchandising, or equivalent experience with strong understanding of product and sales creation processes.
• 15+ years of progressive leadership experience with P&L ownership in licensed apparel, sporting goods, consumer products, e-commerce, or related retail/wholesale environments (buying, merchandising, inventory management, planning, operations).
• Deep knowledge of U.S./Canadian retail and consumer trends, preferably in sports licensed merchandise.
• Passion for sports and strong understanding of associated consumer demographics.
• Demonstrated ability to build, lead, and develop high-performing teams; proven talent acquisition and mentoring skills.
• Strong interpersonal and communication skills (written, verbal, listening) with executive presence.
• Ability to collaborate and influence across a matrixed organization, managing multiple stakeholders and competing priorities.
• Highly analytical with experience leveraging sales data and financial metrics (P&L, margin analysis, pricing strategies) to drive decisions.
• Skilled in problem-solving and driving creative, timely solutions with a big-picture perspective.
• Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and familiarity with data warehouses and database management.

Benefits

• We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
• paid maternity paternity leave
• infertility treatment
• flexible time off to help you recharge
• competitive 401k plan to support your financial future