Manager managing VIP acquisition operations for Fanatics Betting and Gaming, driving strategies for sourcing and retaining high-value customers through analytical initiatives.
Responsibilities
Design and own initiatives to source net-new, high-quality VIP and high-value customer leads
Define required data attributes for all VIP and prospective customers, including where and how data is stored
Build processes to clean, match, and enrich new leads against the master customer dataset
Establish segmentation and prioritization logic to guide targeted outreach and account management
Own the end-to-end workflow from lead identification through outreach, conversion, and retention
Set clear rules for lead assignment, follow-ups, escalation, and accountability when actions are missed
Ensure Salesforce and related tools function as a true single source of truth for leads and accounts
Maintain daily and weekly operating cadences for pipeline reviews, activity tracking, and performance reporting
Monitor pipeline health, conversion rates, and team execution, adjusting strategy to improve outcomes
Partner with data, analytics, and sourcing teams to ensure systems remain accurate, reliable, and actionable
Develop outreach strategies informed by customer data and attributes across calls, texts, email, and in-person interactions
Enable acquisition and account management teams with clear guidance, workflows, and expectations
Enforce CRM discipline, including required logging of all VIP and customer interactions within 24 hours
Requirements
5+ years of experience in Revenue Operations, Sales Analytics, Sales Operations, or a highly analytical commercial role
Proven experience supporting acquisition and retention of high-value or VIP customers
Advanced proficiency with Salesforce, Excel, and performance reporting tools
Strong operational judgment with the ability to design structure, enforce execution, and drive accountability
Highly analytical, direct, and results-oriented communicator
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