Campaign Specialist optimizing social media and branded content for Condé Nast. Focus on managing campaigns, analyzing data, and delivering insights for performance improvements.
About the role
- Manager managing VIP acquisition operations for Fanatics Betting and Gaming, driving strategies for sourcing and retaining high-value customers through analytical initiatives.
Responsibilities
- Design and own initiatives to source net-new, high-quality VIP and high-value customer leads
- Define required data attributes for all VIP and prospective customers, including where and how data is stored
- Build processes to clean, match, and enrich new leads against the master customer dataset
- Establish segmentation and prioritization logic to guide targeted outreach and account management
- Own the end-to-end workflow from lead identification through outreach, conversion, and retention
- Set clear rules for lead assignment, follow-ups, escalation, and accountability when actions are missed
- Ensure Salesforce and related tools function as a true single source of truth for leads and accounts
- Maintain daily and weekly operating cadences for pipeline reviews, activity tracking, and performance reporting
- Monitor pipeline health, conversion rates, and team execution, adjusting strategy to improve outcomes
- Partner with data, analytics, and sourcing teams to ensure systems remain accurate, reliable, and actionable
- Develop outreach strategies informed by customer data and attributes across calls, texts, email, and in-person interactions
- Enable acquisition and account management teams with clear guidance, workflows, and expectations
- Enforce CRM discipline, including required logging of all VIP and customer interactions within 24 hours
Requirements
- 5+ years of experience in Revenue Operations, Sales Analytics, Sales Operations, or a highly analytical commercial role
- Proven experience supporting acquisition and retention of high-value or VIP customers
- Advanced proficiency with Salesforce, Excel, and performance reporting tools
- Strong operational judgment with the ability to design structure, enforce execution, and drive accountability
- Highly analytical, direct, and results-oriented communicator
Benefits
- full-time employment and more
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Degree requirement
No Education Requirement
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