Marketing Campaign Operations Specialist managing email campaigns with Pardot and collaborating across teams. Aimed at driving lead generation and customer engagement for Euna Solutions.
Responsibilities
Build, test, and deploy responsive email campaigns in Pardot using HTML and CSS, ensuring brand consistency, functionality, and performance optimization across devices.
Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.
Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to inform and optimize future campaigns.
Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM segmentation.
Maintain accurate program and lead data in Pardot and Salesforce to ensure reliable campaign attribution and performance reporting.
Requirements
Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring
Strong working knowledge of HTML and CSS for customizing emails, landing pages, and other web assets
Experience with lead routing, account matching, and ABM orchestration
Hands-on experience with WordPress for managing campaign-related content and plugins
Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), digital ad platforms (e.g., LinkedIn Ads), and analytics platforms (e.g., Google Analytics) is a plus
Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines
Effective communication and collaboration skills to work with cross-functional teams
Analytical thinking with the ability to interpret data and recommend improvements
Proactive, adaptable, and eager to learn in a fast-paced environment
Pardot Specialist or comparable marketing automation certification
Intermediate Excel skills for data manipulation, including pivot tables, VLOOKUP, and related formulas
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