Hybrid Marketing Campaign Operations Specialist

Posted 2 months ago

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About the role

  • Marketing Campaign Operations Specialist managing email campaigns with Pardot and collaborating across teams. Aimed at driving lead generation and customer engagement for Euna Solutions.

Responsibilities

  • Build, test, and deploy responsive email campaigns in Pardot using HTML and CSS, ensuring brand consistency, functionality, and performance optimization across devices.
  • Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.
  • Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to inform and optimize future campaigns.
  • Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM segmentation.
  • Maintain accurate program and lead data in Pardot and Salesforce to ensure reliable campaign attribution and performance reporting.

Requirements

  • Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring
  • Strong working knowledge of HTML and CSS for customizing emails, landing pages, and other web assets
  • Experience with lead routing, account matching, and ABM orchestration
  • Hands-on experience with WordPress for managing campaign-related content and plugins
  • Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), digital ad platforms (e.g., LinkedIn Ads), and analytics platforms (e.g., Google Analytics) is a plus
  • Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines
  • Effective communication and collaboration skills to work with cross-functional teams
  • Analytical thinking with the ability to interpret data and recommend improvements
  • Proactive, adaptable, and eager to learn in a fast-paced environment
  • Pardot Specialist or comparable marketing automation certification
  • Intermediate Excel skills for data manipulation, including pivot tables, VLOOKUP, and related formulas

Benefits

  • Competitive wages
  • Wellness days
  • Community Engagement Committee
  • Flexible workday
  • Health and dental benefits
  • Culture committee

Job title

Marketing Campaign Operations Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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