Senior Manager driving strategies for consumer experience and engagement in retail channels at Coach. Leading marketing and event initiatives to strengthen brand loyalty and community interaction.
About the role
- Marketing Manager leading institutional marketing strategies to enhance brand perception. Collaborating with agencies to drive business opportunities and execute impactful marketing campaigns.
Responsibilities
- Lead the planning and execution of large-scale Institutional Marketing and Branding campaigns.
- Act as the company’s commercial and strategic point of contact with the agency network, proactively pursuing new business opportunities and partnerships.
- Negotiate and formalize commercial terms, Scopes of Work (SOWs) and KPIs with advertising and media agencies.
- Ensure consistent application of the visual identity and brand voice across all external communication channels.
- Monitor and analyze brand perception (Brand Tracking), reporting on the performance of institutional initiatives.
- Promote alignment between the company’s Sales needs and agencies’ strategic proposals.
- Develop and execute Internal Marketing initiatives to align and engage employees as internal brand ambassadors.
- Manage the marketing budget (Budget), ensuring efficient use of resources.
Requirements
- Proven experience in Institutional Marketing, Branding and Agency Management.
- Strong track record in roles requiring commercial/business development skills (Hunter) and high‑level contract negotiation.
- Proficiency in brand data analysis (Brand Tracking) and institutional performance measurement.
- Bachelor’s degree in Marketing, Communications, Advertising or related fields.
- Previous experience in similar positions.
- Strong interpersonal skills and persuasive communication.
- Proficiency with stakeholder management and complex project management tools.
- Fluent in English.
Benefits
- Medical and dental insurance
- Birthday day off
- Casual dress code every day
- Transportation allowance or parking
- On-site cafeteria
- Life insurance
- Full digital access to Estadão
- Exclusive discounts at educational institutions
- Psychological support — Vittude
- Wellhub (formerly Gympass)
- Private pension plan — OESPREV
- Employee perks club
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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