Lead innovation strategy and customer engagement while leveraging emerging technologies at Mastercard. Drive product development and forge partnerships to enhance commercial opportunities.
About the role
- CRM Marketing Automations Specialist at Entain optimizing customer engagement through data-driven strategies. Utilizing Salesforce Marketing Cloud for executing and analyzing marketing campaigns.
Responsibilities
- Utilise data to find and target key customer segments.
- Identify key campaign opportunities in customer behaviours and market trends.
- Drive efficiency in execution through finding scalable solutions for segmentation and message delivery.
- Plan, build and execute sophisticated customer journeys via Salesforce Marketing Cloud, delivered across SMS, push, email and in-app notifications.
- Analyse existing campaigns, continually finding new opportunities to test, learn and optimise.
- Identify engaging, short form copy that resonates with sport and racing fans.
- Stay updated on emerging trends and industry best practices.
Requirements
- Tertiary qualifications in Digital, Marketing, or a related field
- 1+ years’ experience with marketing automation tools (ideally Salesforce Marketing Cloud)
- Proven success planning and executing direct marketing campaigns with strong attention to detail
- Basic skills in SQL, HTML and CSS, with a keen interest in data and performance analysis
- Great problem-solving ability, adaptability, and a proactive approach to learning
- Strong communication skills and a collaborative mindset
- An understanding of sport, racing and the wagering industry (preferred but not essential).
Benefits
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast, snacks, and onsite barista.
- Office Vibes: Pool table, live sports, and fun social activities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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