Hybrid Website Analytics Specialist

at Enova International

• Job title: Website Analytics Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $68,500 - $109,200 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Chicago, United States

About the role

• Website Analytics Specialist improving website performance through analytics and A/B testing for Enova International. Collaboration with creative team to optimize the cash flow experience for CashNetUSA.

Responsibilities

• Monitor, assess, and report on website and funnel performance. Provide weekly reporting updates and data-driven recommendations to marketing leadership and other key executives.
• Stay at the forefront of the evolving search and LLM landscapes by integrating AEO strategies into the overarching digital roadmap.
• Analyze visitor segments and traffic trends for optimization and content opportunities.
• Work with our internal creative team to manage and maintain our marketing website.
• Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
• Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow.
• Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.
• Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.).

Requirements

• 5+ years of experience in digital marketing, UX, marketing analytics, SEO, or related fields.
• Have strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.
• Have experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
• Have experience with website and tag management (Google Tag Manager, Adobe Launch, etc.), and basic HTML knowledge (CSS and other coding is a plus).
• Have experience designing and running A/B tests through tools such as Optimizely or Adobe Target.
• Basic understanding of SEO strategy and HTML.
• Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred.
• Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset.

Benefits

• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a Roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day…Plus so much more!