Hybrid Data Analytics Manager

at AlmapBBDO

• Job title: Data Analytics Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Data Analytics Manager ensuring data-driven insights for advertising strategies. Overseeing team and project performance at AlmapBBDO.

Responsibilities

• This position has two primary responsibilities:
• (1) Act as the data point of contact for both external and internal clients
• (2) Closely monitor campaign performance and the effectiveness of strategies using data analysis techniques applied to the advertising context
• Manage and develop a team, with support from coordination, ensuring optimal working conditions so they can generate actionable intelligence through data and technology solutions. 75% management, 25% individual contributions.
• Play an active role in investigating problems and identifying growth levers for the brands and e-commerce clients served, using the available tools.
• Manage relationships with clients, internal teams, other agencies within the group, and partners inside and outside Brazil.
• Lead cross-functional projects with other data and technology disciplines such as Data Engineering, Social Insights, Martech, and Media Research.
• Apply established project management methodologies in day-to-day work and implement them where they are not yet in place.
• Ensure the team meets deliverables, deadlines, and the quality expected by the client.
• Participate in and contribute to knowledge-sharing activities and team-building initiatives for the entire Data and Martech area.
• Maintain and expand relevance within an already consolidated data operation.
• Actively contribute to advancing automation and artificial intelligence agendas.
• Ensure we get the maximum value from the tools contracted by the client.
• Guide clients toward the best approaches in terms of solution design and governance of the data environment.
• Foster team upskilling focused on career-stage progression.

Requirements

• Excel | Power Query | Power BI — Advanced (required).
• Microsoft Fabric — a plus.
• Solid experience in the field and as a people manager.
• Strong verbal and written communication in Portuguese and English.
• Strong interpersonal skills, clear communication, adaptability, and a sense of urgency.
• Ability to prioritize and anticipate issues, with deep knowledge of the client’s business.
• Ability to engage with clients across different segments such as CPG, Finance, Travel, Automotive, etc.
• Knowledge of business and marketing strategy and the dynamics of technology operations within advertising agencies.
• Innate curiosity and strong exploratory analysis skills.
• Strong experience in data analysis focused on campaign performance, especially digital.
• Broad knowledge of tools for campaign management, optimization, and measurement, as well as journey automation, personalization, testing tools, and unconventional data sources.
• Practical knowledge of applied statistics in marketing: descriptive and inferential analyses, hypothesis testing, clustering, segmentation, and projections/forecasts.
• Understanding of paid and organic contexts, pre- and post-click; familiarity with market platforms such as web analytics, buy-side platforms, CDPs, DMPs, Ad Verification tools, etc.
• Conceptual knowledge of tools traditionally used by advertising agencies such as ComScore, TGI, and Monitor.
• Experience in advertising agencies to facilitate collaboration with other departments.
• Ability to design and plan data visualizations to generate requirements for the Engineering team.
• Experience with agile methodologies and project management tools such as Jira/Hive.