About the role

  • Director of Consumer Strategy driving growth and innovation for Enova’s consumer lending business. Leading strategic initiatives and partnering with cross-functional teams in a hybrid role.

Responsibilities

  • Drive Consumer Business Strategy
  • Partner with the President of Consumer Lending to evolve the long-term strategy for Enova’s consumer brands, identifying opportunities for growth, innovation, and competitive differentiation.
  • Develop and evaluate strategic initiatives including new product opportunities, customer acquisition strategies, channel expansion, and portfolio growth.
  • Translate strategic priorities into actionable business plans, decision frameworks, and measurable outcomes.
  • Identify and Execute Growth Opportunities
  • Analyze market trends, competitive dynamics, regulatory developments, and emerging fintech innovations to inform business strategy.
  • Identify opportunities to improve customer acquisition, conversion, retention, monetization, and lifetime value across CashNetUSA and NetCredit products.
  • Evaluate potential new products, partnerships, or market expansions.
  • Partner with cross-functional leaders to assess business tradeoffs across growth, profitability, risk, and customer experience.
  • Lead High-Impact Strategic Initiatives
  • Lead cross-functional initiatives that drive business performance, such as pricing optimization, product innovation, new feature launches, and operational improvements.
  • Structure ambiguous business problems, develop hypotheses, and use data to inform recommendations and prioritization.
  • Ensure strategic initiatives are translated into execution plans with clear owners, milestones, risks, and success metrics.
  • Partner Across the Organization
  • Serve as a strategic thought partner to leaders across Product, Marketing, Analytics, Tech, Risk, and Operations.
  • Build alignment across stakeholders on key priorities and ensure strategic initiatives are executed effectively.
  • Influence senior leadership through clear, practical recommendations grounded in data, business context, and execution feasibility.
  • Deliver Executive Insights
  • Develop executive-level analyses, business cases, dashboards, and presentations to support strategic decision-making.
  • Communicate business insights, opportunities, and performance trends to senior leadership.
  • Monitor key performance indicators and ensure strategies are delivering measurable impact.

Requirements

  • 8–12+ years of experience in strategy, management consulting, corporate strategy, fintech, financial services, or related fields.
  • Significant experience in consumer lending, consumer finance, credit, or adjacent financial products; fintech experience strongly preferred.
  • Strong understanding of business strategy, customer economics, growth drivers, and performance management in a consumer or financial-services context.
  • Exceptional analytical and quantitative problem-solving skills, with the ability to turn data into strategic insights and practical recommendations.
  • Demonstrated ability to lead complex cross-functional initiatives and drive measurable business impact.
  • Strong executive communication skills, including the ability to synthesize complex issues into clear narratives for senior leaders.
  • Proven ability to influence stakeholders across functions and build alignment in dynamic, fast-paced environments.
  • Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a roth option (U.S. Based employees only)
  • PTO & paid holidays off
  • Sabbatical program (for eligible roles)
  • Summer hours (for eligible roles)
  • Paid parental leave
  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Employee recognition and rewards program
  • Charitable matching and a paid volunteer day…Plus so much more!

Job title

Director of Consumer Strategy

Job type

Experience level

Lead

Salary

$190,000 - $240,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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