Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Marketing Specialist managing marketing strategies and campaigns for Energy Trust's renewable initiatives. Collaborating with teams to enhance customer engagement and promote energy efficiency programs.
Responsibilities
- Develop creative briefs that clearly define the strategy, key deliverables, and alignment with brand and program goals for marketing campaigns.
- Apply standard project management techniques, including planning, scheduling, meeting deadlines, team communication, and issue resolution, to ensure projects stay on track.
- Review and approve marketing materials, providing feedback to ensure technical information is clear, actionable, aligned with brand guidelines, and meets quality standards.
- Monitor the effectiveness of marketing efforts, document outcomes, and recommend improvements.
- Lead and support cross-program or sector marketing communications and customer experience initiatives.
- Prepare and deliver high-quality program information for public presentations as needed.
- Coordinate and fulfill external requests for events and program outreach.
- Collaborate on cross-functional teams to support organizational initiatives and program related customer experience projects.
- Execute strategies for trade ally and contractor communications.
- Work with colleagues to ensure technical subjects and complex issues are communicated with clear and consistent terminology and messaging.
- Gather and report market intelligence from program and outreach staff to inform research and program planning.
- Provide feedback on brand and style guidelines to ensure actionable, clear, and concise direction for contractors; support brand training for staff and program management contractors.
- Perform additional job-related duties as assigned.
- Ensure all job functions are carried out safely.
- Perform other job-related duties as assigned.
Requirements
- Education: Bachelor’s degree in communications, advertising, journalism, marketing, or a related field is preferred; or equivalent professional experience.
- Preferred Experience:
- 3 years of progressive experience in a marketing / communications coordinator or specialist level position
- Experience with automated marketing platforms and customer relationship management tools is a plus.
- Previous experience working with creative agencies or teams is preferred
- Project Management Skills: Proven ability to prioritize, organize, and plan the development and delivery of multiple projects. Strong time management, problem-solving, issue resolution, and collaboration skills are essential.
- Strategic Communication: Demonstrated ability to think creatively and communicate strategically in a business environment, including conveying complex technical information effectively.
- Work Style: Ability to work independently and collaboratively in a dynamic environment with multiple stakeholders and competing priorities. Must be comfortable interacting with a diverse workforce and working in culturally inclusive settings.
- Technical Proficiency: Proficiency in MS Office software, including Word, Excel, and PowerPoint, is required.
- Communication Skills: Strong writing, editing, and verbal communication skills are essential.
Benefits
- Health/dental/vision insurance
- Employer sponsored and paid life/disability
- 401(k) with a company contribution of 6% of your salary after 90 days of employment
- TriMet pass
- Access to health and dependent FSA/HSA accounts
- Generous paid vacation, holidays and sick days
- Paid volunteer hours
- Employee assistance program
- Career advancement opportunities
- Great colleagues and culture
- Flexibility to work from home and/or an office space at the Portland, OR location
- Work from home laptop provided
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