Marketing Specialist managing marketing strategies and campaigns for Energy Trust's renewable initiatives. Collaborating with teams to enhance customer engagement and promote energy efficiency programs.
Responsibilities
Develop creative briefs that clearly define the strategy, key deliverables, and alignment with brand and program goals for marketing campaigns.
Apply standard project management techniques, including planning, scheduling, meeting deadlines, team communication, and issue resolution, to ensure projects stay on track.
Review and approve marketing materials, providing feedback to ensure technical information is clear, actionable, aligned with brand guidelines, and meets quality standards.
Monitor the effectiveness of marketing efforts, document outcomes, and recommend improvements.
Lead and support cross-program or sector marketing communications and customer experience initiatives.
Prepare and deliver high-quality program information for public presentations as needed.
Coordinate and fulfill external requests for events and program outreach.
Collaborate on cross-functional teams to support organizational initiatives and program related customer experience projects.
Execute strategies for trade ally and contractor communications.
Work with colleagues to ensure technical subjects and complex issues are communicated with clear and consistent terminology and messaging.
Gather and report market intelligence from program and outreach staff to inform research and program planning.
Provide feedback on brand and style guidelines to ensure actionable, clear, and concise direction for contractors; support brand training for staff and program management contractors.
Perform additional job-related duties as assigned.
Ensure all job functions are carried out safely.
Perform other job-related duties as assigned.
Requirements
Education: Bachelor’s degree in communications, advertising, journalism, marketing, or a related field is preferred; or equivalent professional experience.
Preferred Experience:
3 years of progressive experience in a marketing / communications coordinator or specialist level position
Experience with automated marketing platforms and customer relationship management tools is a plus.
Previous experience working with creative agencies or teams is preferred
Project Management Skills: Proven ability to prioritize, organize, and plan the development and delivery of multiple projects. Strong time management, problem-solving, issue resolution, and collaboration skills are essential.
Strategic Communication: Demonstrated ability to think creatively and communicate strategically in a business environment, including conveying complex technical information effectively.
Work Style: Ability to work independently and collaboratively in a dynamic environment with multiple stakeholders and competing priorities. Must be comfortable interacting with a diverse workforce and working in culturally inclusive settings.
Technical Proficiency: Proficiency in MS Office software, including Word, Excel, and PowerPoint, is required.
Communication Skills: Strong writing, editing, and verbal communication skills are essential.
Benefits
Health/dental/vision insurance
Employer sponsored and paid life/disability
401(k) with a company contribution of 6% of your salary after 90 days of employment
TriMet pass
Access to health and dependent FSA/HSA accounts
Generous paid vacation, holidays and sick days
Paid volunteer hours
Employee assistance program
Career advancement opportunities
Great colleagues and culture
Flexibility to work from home and/or an office space at the Portland, OR location
Work from home laptop provided
Job title
Marketing Specialist – Renewables, New Initiatives
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