Strategic marketing leader managing growth and customer engagement for Enbridge in the US. Overseeing a high-performing team while ensuring compliance and optimizing marketing strategies across multiple jurisdictions.
Responsibilities
Lead, mentor, and grow a high‑performing US marketing team.
Develop annual marketing strategies for multiple business partners, ensuring alignment with regulatory requirements, customer needs, and corporate priorities.
Oversee multi‑channel marketing campaigns—digital, social, print, web, and mass media—from planning through performance optimization.
Present marketing insights, strategies, and recommendations to senior leaders and cross‑functional partners ensuring strategic alignment and influence.
Build and maintain relationships with internal partners and external agencies, ensuring alignment of objectives and processes for quality, consistency, and effectiveness.
Manage creative and experiential marketing agencies, including contract management, as well as overall relationship and issues management.
Oversee annual budgeting, forecasting and spend prioritization to ensure financial discipline is aligned with company expectations.
Identify and champion new marketing technologies, tools, or trends that enhance customer engagement, program adoption, and operational efficiency.
Ensure compliance with US federal and state regulatory marketing requirements across Utah, Ontario, and North Carolina.
Requirements
Bachelor’s degree in Marketing, Communications, or related field
8+ years of directly related experience
4+ years of people-leadership experience
Experience with managing creative agencies
Strong leadership and communication skills
Stellar ability to operate in complex, cross‑functional environments.
Post‑graduate degree or MBA preferred
Experience in Energy sector or regulated industries is a plus
Success designing and measuring effective marketing strategies
Benefits
PPO & HSO plans (only HSA if participate in the HSO)
Benefits coverage starts on Day 1
11 US Paid Holidays + 2 personal holidays per year
Paid vacation – starting at 3 weeks per year
Military Leave
Retirement Savings 401(k) savings plan with company contributions – 3 yr vesting
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