Digital Marketing Analyst responsible for social listening and report creation for a global team. Working in a 24/7 environment to monitor and analyze social media trends.
About the role
- Strategic marketing leader managing growth and customer engagement for Enbridge in the US. Overseeing a high-performing team while ensuring compliance and optimizing marketing strategies across multiple jurisdictions.
Responsibilities
- Lead, mentor, and grow a high‑performing US marketing team.
- Develop annual marketing strategies for multiple business partners, ensuring alignment with regulatory requirements, customer needs, and corporate priorities.
- Oversee multi‑channel marketing campaigns—digital, social, print, web, and mass media—from planning through performance optimization.
- Present marketing insights, strategies, and recommendations to senior leaders and cross‑functional partners ensuring strategic alignment and influence.
- Build and maintain relationships with internal partners and external agencies, ensuring alignment of objectives and processes for quality, consistency, and effectiveness.
- Manage creative and experiential marketing agencies, including contract management, as well as overall relationship and issues management.
- Oversee annual budgeting, forecasting and spend prioritization to ensure financial discipline is aligned with company expectations.
- Identify and champion new marketing technologies, tools, or trends that enhance customer engagement, program adoption, and operational efficiency.
- Ensure compliance with US federal and state regulatory marketing requirements across Utah, Ontario, and North Carolina.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 8+ years of directly related experience
- 4+ years of people-leadership experience
- Experience with managing creative agencies
- Strong leadership and communication skills
- Stellar ability to operate in complex, cross‑functional environments.
- Post‑graduate degree or MBA preferred
- Experience in Energy sector or regulated industries is a plus
- Success designing and measuring effective marketing strategies
Benefits
- PPO & HSO plans (only HSA if participate in the HSO)
- Benefits coverage starts on Day 1
- 11 US Paid Holidays + 2 personal holidays per year
- Paid vacation – starting at 3 weeks per year
- Military Leave
- Retirement Savings 401(k) savings plan with company contributions – 3 yr vesting
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