Hybrid New Product Introduction Marketing Lead – Hybrid Systems

at HP France

• Job title: New Product Introduction Marketing Lead – Hybrid Systems
• Job type: Full Time
• Experience level: Senior
• Salary: $83,000 - $127,800 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Spring, United States

About the role

• Marketing Lead developing insights-led strategies and assets for new product introductions at HP. Collaborating with cross-functional teams and managing project budgets for the Hybrid Systems portfolio.

Responsibilities

• Develop insights-led new product introduction (NPI) strategies and assets, with continuous refinement and oversight through product lifecycle.
• Plan and execute assets including imagery, messaging, above and below the fold etail, and digital/social ads for ecommerce and marketing, ensuring proper, on-time delivery within HP systems for launch readiness.
• Collaborate closely with product marketing leads, product management, Go-to-Market, and regional marketing teams to bring the 4Ps of marketing to life.
• Inspire and manage agencies to develop impactful, high-caliber work.
• Forecast and manage budgets for your projects.
• Support the development of product value propositions.

Requirements

• Knowledge of marketing principles, practices, tactics and tools.
• Understanding of strategic communications planning and how it informs world class briefs and therefore world class creative.
• Understanding of the role of creative across the mix with the ability to ascertain great from average creative.
• Experience in managing multiple concurrent projects or programs from insights to in-market (including production).
• Exceptional writing—must be able to influence and write messaging.
• Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.).
• Curiosity of AI and high appetite to learn and use approved AI tools.
• Exceptional project management skills.
• Pragmatic approach to managing curve balls—someone who always finds a way to “get it done.”
• You are unfailingly diplomatic and openly consultative.
• You can ably manage budget planning and process.
• You are excited to lead by example, and mentor less experienced team members.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave