Hybrid Senior Director, Marketing

at Accuserve Solutions

• Job title: Senior Director, Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $145,000 - $160,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, St Louis, United States

About the role

• Senior Director of Marketing driving lead generation and brand management at Elite Construction Solutions. Focused on marketing strategy, performance, and team leadership in a flexible work environment.

Responsibilities

• The Senior Director of Marketing is responsible for driving lead generation, brand management, and marketing strategy across all Elite Construction Solutions brands and markets.
• This role owns the full marketing funnel from awareness through lead delivery, with primary accountability for delivering a high volume of quality leads at an efficient cost per lead acquisition cost.
• Lead Generation & Demand Creation Own lead generation strategy and execution across all channels: digital (paid search, paid social, video, CTV, display, SEO, etc), traditional (TV, radio, print, direct mail), and referral programs
• Develop and manage marketing budget with accountability for lead volume, cost per lead, and lead quality metrics that results in ROI that meets business targets
• Optimize channel mix and spend allocation based on performance data and market conditions
• Build and scale performance marketing capabilities including SEM, display, retargeting, and social advertising
• Develop SEO strategy to drive organic lead growth and reduce paid media dependency
• Create and optimize landing pages, conversion funnels, and lead capture mechanisms

Requirements

• Bachelor's degree in marketing, business or related field desired or equivalent combination of education (HS diploma/GED equivalent) and/or experience required
• 10+ years of marketing experience with progressive responsibility in lead generation and demand creation
• 5+ years in a senior marketing leadership role managing teams and significant budgets ($5M+)
• Proven track record of scaling lead generation programs with measurable ROI
• Deep expertise in digital marketing: paid search, paid social, SEO, display, and marketing automation
• Strong analytical skills with experience in marketing attribution and performance measurement
• Experience managing agencies and vendor relationships
• Excellent leadership skills with ability to build and develop high-performing teams
• Ability to problem-solving and use critical thinking
• Strong organization and multitasking skills
• Ability to handle conflict in a professional and courteous manner
• Excellent verbal, electronic, and written communication, and customer service skills
• Work with peers and all departments for the common goals of the organization
• Reliable in meeting work commitments
• Must be flexible and adapt to most any situation
• Ability to utilize technology devices, software and application, previous experience with Microsoft Office Suites and basic computer skills required
• Reliable high speed home broadband internet connection with minimum 25 meg download and 10 meg upload speeds and ability to connect to home internet via ethernet cord is required if working remotely
• Travel Required up to 10% of the time

Benefits

• Flexible work arrangements