Hybrid Media Analytics Manager

at Kimberly-Clark

• Job title: Media Analytics Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $116,380 - $143,740 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Bellevue, United States

About the role

• Amazon Media Analytics Manager at Kimberly-Clark, driving audience insights and marketing strategies through data analytics collaboration. Focusing on maximizing growth and profitability across media channels.

Responsibilities

• Champion adoption of AMC, Skai and other Amazon data systems at Business Unit and Brand level
• Leverage AMC to drive audience insights, design, strategies and optimizations that support brand strategy and deliver marketing KPIs in collaboration with internal KC teams, Amazon and agency partners
• Support brand strategies by monitoring & synthesizing short term media results, competitive insights & recommend optimizations across all relevant data sources
• Synthesize and contextualize Amazon Media Performance relative to: National + Retail Activities (ex: STV + Commerce), Amazon Paid + Organic trends

Requirements

• BS degree in Data Analytics, Economics, Engineering, Math/Science
• 3+ years of work experience in data analytics with preference for media tools and capabilities, including but limited to AMC and Skai
• Strong analytical and problem solver mindset with a drive towards actionable insights from data.
• Advanced knowledge of SQL required
• Ability to translate data analyses into succinct and actionable business insights.
• Ability to design, execute and analyze various media tests
• Willingness to initiate and own research, exploration, and analysis from start to finish for any business problem.
• Good interpersonal skills and ability to remain focused-yet-flexible in a fast-paced internet company environment.
• Preferred (not essential, but desired): Acumen of Amazon Advertising ecosystem and measurement suite
• Experience with marketing clean rooms
• Desire to progress into future analytics roles that have impact over brand strategy
• Expertise in data visualization software (QuickSight, Tableau, PowerBI, etc.) for effective data presentation to help make strategic business decisions and generate next best actions
• Understanding of Data Science and Marketing Science subjects such as regression, hypothesis testing and audience analysis

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.