Lifecycle Marketing Manager driving innovative marketing strategies for Total Expert's customer engagement platform. Collaborating with teams to enhance customer growth and engagement through targeted campaigns.
About the role
- Marketing Manager overseeing campaign planning and execution for a Berlin-based health startup. Focused on multi-channel marketing and brand management in a growing industry.
Responsibilities
- Campaign Planning (60%) Plan and own all campaigns – from flash sales to Black Week, from concept to reporting.
- Combine e‑commerce best practices with our themes and products.
- Orchestrate all channels so they integrate seamlessly: Email, WhatsApp, print mailings, social media, CRM flows.
- Content & Asset Planning (15%) Own all campaign assets – from briefing to approval.
- Develop themes, slogans, copy and offers that resonate.
- Plan our Instagram feed in alignment with ongoing campaigns.
- Manage campaign assets in Shopify, Klaviyo and ChatArmin.
- Stakeholder Management (15%) Work closely with the founder as well as Design, Customer Service, Operations, Finance & CRM.
- Coordinate external partners (e.g., performance or CRM agencies) – keeping everyone up to date, on-brand and well aligned.
- Brand Management (10%) Maintain a consistent tone of voice and visual identity across all channels.
- Build trust and brand loyalty through clear messaging and value propositions.
- Your perspective Grow with embelly and gradually take on more responsibility – operationally and strategically. Develop your strengths with us and explore your interests.
Requirements
- At least 2 years of professional experience in marketing (E‑Commerce/startup experience is a plus)
- Generalist & organizational talent with a hands-on approach and a sense for strategy
- Ambitious, resilient and quick to learn – you finish what you start and pick up new skills rapidly
- Strong in language & concept: excellent German (C2/native), confident English
- Numbers-oriented & structured: KPIs, uplifts, contribution margins – you measure, understand and prioritize
- Detail-oriented without losing sight of the big picture; proactive, hands-on, reliable
Benefits
- Meaningful work: Help people with real health concerns — with products that work and support customers long-term.
- Exciting challenges: Work data-driven and creatively at the same time – in a sensitive, fast-growing health market.
- Visibility & responsibility: Orchestrate our marketing campaigns end-to-end and see the direct impact of your work.
- Freedom & creative influence: Bring your ideas, test new approaches and help shape embelly's marketing.
- Learning curve & collaboration: Work closely with the founder, Design, Customer Service, Operations and external partners.
- Broad scope of tasks: Plan, manage and develop campaigns from A–Z – from briefing to reporting.
- Flexibility & balance: Benefit from flexible working hours and the option to work hybrid.
- Team spirit & office vibes: Look forward to a small, motivated team and a dog-friendly office 🐶
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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