Associate Director, Content Approval role ensuring compliance and quality for global vaccine promotional content. Collaborating with various business functions at GSK to maintain high standards.
About the role
- Global B2B Content Marketing Manager leading international content strategy for a fast-growing SaaS startup. Fostering brand positioning through organic growth initiatives and collaboration with product and sales teams.
Responsibilities
- Define and execute Embat’s international B2B content strategy, aligned with business and growth objectives
- Lead and optimize multi-country SEO and GEO (Generative Engine Optimization) strategies to increase organic visibility and qualified traffic
- Own and evolve our editorial roadmap and tone of voice, adapting it to different markets while preserving Embat’s brand identity
- Create and oversee high-quality content across formats (articles, reports, landing pages, thought leadership pieces) for every stage of the B2B buyer journey
- Collaborate closely with Product and Sales to ensure content supports go-to-market initiatives and demand generation efforts
- Conduct competitor, keyword, and audience research to identify new content opportunities
- Measure and analyze content and SEO performance, turning insights into continuous improvements
- Manage and motivate a multicultural content team, fostering collaboration and clear ownership
Requirements
- Background in Journalism, Communications, Marketing, or similar
- 5+ years in B2B content marketing, ideally within B2B SaaS, fintech, or high-growth tech companies
- Proven experience building and scaling international SEO-driven content strategies
- Familiarity with tools such as Semrush, Ahrefs, Google Analytics, Notion, HubSpot (Google Tag Manager is a plus)
- Strategic mindset, strong communication skills, autonomy, analytical thinking, and attention to detail
- Fluent English and Spanish is a must. Additional languages are a plus
Benefits
- A competitive salary based on your experience and role responsibility
- Hybrid working setup & flexible schedule
- English Classes
- Latest technology of your choice to do your impactful work
- Private health insurance with Sanitas
- Access to salary on demand, restaurant card, transport card, and kindergarten checks through Payflow
- Career progression: twice-yearly performance reviews
- The opportunity to work closely with our founders, ex-investment bankers from J.P. Morgan
- Fun and meaningful team building activities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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