VP Customer Success accountable for user adoption and retention in a growing B2B/B2G SaaS company. Leading post - sales organization to improve customer experience and operational efficiency.
About the role
- CRM Specialist supporting lifecycle marketing campaigns across Email, Push Notifications, and In-App channels for ELSA, a leader in AI-powered English communication training.
Responsibilities
- Set up and deploy CRM campaigns in Braze (or equivalent platform).
- Build and validate user segments based on behavioral and lifecycle criteria.
- Implement channel frequency rules and suppression logic.
- QA campaign flows (trigger logic, personalization tokens, deep links, audience filters).
- Coordinate campaign calendars and ensure timely execution.
- Generate and validate deeplinks via AppsFlyer.
- Support paywall pricing configuration (App Store / Google Play Console).
- Ensure proper event tracking alignment between CRM, Amplitude, and AppsFlyer.
- Conduct pre-launch and post-launch QA testing (test users, real-user validation).
- Track campaign performance (open rate, CTR, CVR, revenue uplift).
- Support A/B test setup and iteration loops.
- Maintain reporting dashboards in Amplitude / Looker.
- Identify underperforming segments and suggest optimization opportunities.
- Work with Design on creative assets.
- Align with Product on lifecycle triggers and feature releases.
- Support Growth team on monetization and retention experiments.
Requirements
- 2 - 4+ years in CRM / Lifecycle / Growth Marketing.
- Strong attention to detail and campaign QA discipline.
- Experience in mobile app or subscription-based business is a plus.
- Comfortable working with data and performance metrics.
- Structured thinker with strong execution capability.
- Able to manage multiple campaigns in a fast-paced environment.
- Growth mindset and willingness to experiment and iterate.
Benefits
- Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to polish your language skills.
- Collaborative, international team culture.
- Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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