Senior Customer Success Manager working with elite football clubs to optimize performance and utilization of biomarker testing. Translating data into actionable insights and fostering strategic relationships.
About the role
- CRM Automation Lead responsible for lifecycle marketing in one of the largest e-commerce platforms in Argentina. Leading strategy in a data-driven and high-volume environment.
Responsibilities
- Diseñar, implementar y optimizar journeys automatizados de lifecycle: onboarding, post-compra, cross-sell, up-sell, churn, winback, entre otros.
- Definir arquitecturas de automatización, triggers, reglas y segmentaciones, asegurando escalabilidad y orden operativo.
- Analizar cohortes, funnels de retención y comportamiento de usuarios para detectar oportunidades de personalización y automatización.
- Liderar la estrategia de experimentación y A/B testing (contenidos, timing, frecuencia y canales).
- Supervisar la performance integral del canal CRM, con foco en retención, recurrencia, engagement, conversion rate y revenue.
- Liderar y desarrollar al equipo de CRM, definiendo buenas prácticas y lineamientos para campañas tácticas de email y WhatsApp.
- Ser responsable por la calidad de las bases de datos y la correcta ejecución de campañas.
- Definir KPIs del canal y trabajar de forma transversal con Marketing, Ecommerce, Data y Tecnología.
Requirements
- +4 años de experiencia liderando estrategias de CRM, lifecycle marketing o marketing automation en ecommerce.
- Experiencia comprobable en diseño y optimización de journeys automatizados.
- Dominio de segmentación, triggers y análisis de comportamiento de usuarios.
- Fuerte capacidad analítica (cohortes, funnels, métricas de retención).
- Experiencia liderando o coordinando perfiles de ejecución.
- Manejo de Salesforce y Marketing Cloud.
Benefits
- Prepaga de primer nivel para vos.
- Día de cumpleaños libre 🎂
- Descuentos en SportClub 💪
- Descuentos en productos Bidcom y Gadnic 🛍️
- Licencia por paternidad extendida
- Y muchos beneficios más para acompañarte en tu día a día.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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